Back in December, Jakob Neilson made some comments on his alertbox on repurposing video meant for other mediums such as TV, video, etc. for use on the Web. They did some interesting studies on where the eyes concentrated when a “talking head” news cast was played for 24 seconds online.

It appears people are constantly looking for something more. The talking head commanded some attention, but the eyes moved on to text and links on the right, a sign in the background, etc. They were looking for more info, more options… and in the eternity of 24 seconds, they got just plain bored and distracted. Part of the difference he notes is that broadcast viewers are accustomed to being sponges, while online users are usually driving their own experience. People don’t VIEW the Web, they USE it.

In this business, we often get similar requests. A company wants to post a video of their CEO welcoming people to the site, or a “host” pointing out navigation and links. So, the CEO feels important, the marketing director gets patted on the back, but the user is left wanting.

This may work for a kiosk or CD-ROM. But for the Web, it may be more distracting than beneficial.

The trick is using the video to your advantage, adding value for the user. It is a deceptive medium if not used with strategy. On the Web, video may better serve its source (and users) if it adds something to the experience that would otherwise be lost. For instance, Zunch used video testimonials from mesothelioma survivors about how an incredible mesothelioma surgery is prolonging their lives at an unprecedented rate. Now, that’s video-worthy. On another site our creative team used short “how-to-demos”  for pilates poses which may have been confusing if only described in text. Again, giving the user more.

If used correctly multimedia has the ability to create impact that text and imagery alone may not. But, even on broadband, our kbps is too valuable to waste if we’re getting nada-in-return.

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We have some very exciting news for our clients. 

The Zunch Interactive Public Relations team will now be offering an Internet Media Monitoring Service for our Interactive PR clients.  This means that we are now able to keep track and manage all their Internet media coverage.  How exciting!

With this new service, our team will be able to provide our clients with the full-text of their Internet articles as well as e-mail Internet transcripts and links directly to them.  Our clients will be able to receive e-mail Internet transcripts and direct links through their e-mail and Websites to the URL of their articles. Our team will also be providing our clients with daily e-mail notifications of their Internet results— all this for a flat monthly service fee, no per item charge. 

This new service is definitely taking Zunch to the next level in its Interactive PR offerings.  Our team already aggressively promotes our client’s online presence by conducting various Interactive PR initiatives such as online media relations, press release optimization and distribution and online community outreach. 

What more is there to say?  Zunch has dominated the search engine optimization industry for years now--and with this new Interactive PR service—it’s only a matter a time before we take over that industry as well.

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Zunch, the only American interactive marketing firm who has built ties to China, is now celebrating Chinese New Year of Dog. The year of 2005 marked Zunch's initial march into China's huge Internet market. The new year of 2006 will see Zunch's firm establishment of her China presence.

The China Internet market reacted Zunch's involvement with warm welcome while with a little worry. Recently, my colleague Robin, our SEO specialist in China, found a very interesting post on some Chinese blog sites and online magazine. It is about Zunch's entering into China. Below is my rough translation (Please excuse any error in English. The original was posted on our Chinese blog at http://blog.zunch.cn). Enjoy!

Top SEO Firm Entering China, Chinese SEO Industry Speeds Up

from: http://www.ccwonline.com.cn/content.aspx?did=394564
and http://blog.donews.com/jdwo/archive/2006/01/11/690800.aspx

Everybody who watches SEO should know during this time,  that a highly-repuated SEO company in the U.S. will enter China in March with high sound/tone. Now they are in the middle of preparation and building up their momentum.

That is Zunch. From their Chinese website, we found their service model and ideas are similar to those of our local quality SEO company’s.

This company, while entering China, has brought in and sponsored SES-Nanjing.  The SES is the top search marketing conference ever held in China. Earlier, they sponsored Shanghai AD-TECH.

From their high tone, we can see that Zunch’s entering China will have significant impact on Chinese SEO industry and even to the entire search marketing industry. Zunch’s involvement will directly promote Chinese SEO to a new level up, and greatly increase the influence of SEO in China.

First, Zunch will announce a new generation of web marketing solution – clients are not just give out money for advertising, but also can know whether their investment will achieve anything and where to invest. Internet marketing companies should not just sell advertising products, but should use their technology to help clients how to analyze and position themselves in the market. For example, existing Baidu and Google agents only sell their products, but SEO firms are spending more energy in Internet marketing theories and practice.

Meanwhile, Zunch’s entering China has also directly brought Chinese SEO into global SEO business and Zunch will bring foreign countries’ experience into China. If we can say that in the past, many companies said SEO was just playing tricks rather than a legitimate industry, now, Zunch’s coming to China has made many clients directly feel that SEO does exist!

Of course, in the meantime, Zunch’s coming to China has greatly encouraged Chinese SEO companies, giving them great confidence about their business. Previously, small investors and small SEO firms were very hesitant and lacking of confidence, now they should focus on how to find opportunities and profit models.

For those who have made their minds to be the leaders of second generation search marketing, Zunch’s involvement has made the competition much more severe. They will have to face the music (of Zunch) and learn how to “dance with a wolf”* while lacking capital investment. From what Zunch is hiring, most Chinese SEO companies can’t work with only one or two key specialists. This model will face great challenge ever. For Chinese SEO firms who do not have brand reputation, it is very difficult to compete against Zunch, because they want to train SEO specialist but they are also afraid of losing them afterwards – the specialists they have trained may become their competitors in the future.

Since last year, Chinese SEO is moving to a few highly-advantaged firms and many small workshops or garbage companies have gone to history. From now on, from the competition against companies like Zunch who has great international background, China will finally have her own SEO and search marketing companies of great brands.

China’s SEO business must break through in 2006, so that they can have the way to cope with foreign competition. On the other hand, Zunch and other foreign interactive marketing companies will have to pay something to be able to adjust to the Chinese market.

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*Dance with A Wolf: When foreign business enters into China, Chinese local business is facing geat challenges. In such a tipical situation of sever competition and challenge, Chinese business has to face the music. They treat foreign competitors as "wolves" and compete against them in a way of "dancing with wolves." This has been extremely true since China entered WTO and is forced to comply with WTO's standards of opening the market. To Chinese local internet marketing companies, Zunch is a "wolf."

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Our Chinese toll free line just works so well in China. Not only interested clients dial the number,  but our partners in China have found a great way to get hold of Zunch before we set up our China office. Monday night, an Australian media writer residing in Shanghai grabbed the phone, punched in the number and reached me. Lindsay, a writer for EuroBiz and Shanghai Business Review, interviewed me about search engine marketing in China and the role Zunch will play in that huge search market. The main issue throughout the interview, is how search engine marketing can help foreign business tap into China.

The interview was about 40 minutes. We have also agreed to meet in Shanghai soon in March for more discussions. And this time, she'll be interviewing Mr. John Sanchez, CEO of Zunch Communications.

 

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Our hardworking search engine optimization experts here at Zunch are once again being recognized for their outstanding work. Zunch Communications has been named the Top Search Engine Optimization Company by PromotionWorld.com.  Please, let's not confuse our ranking with the petty phrase “Top 10.”

It is an absolute honor to receive an award that simply states that your company is the best.  And you know what—we are!  If you don’t believe me—check out the Website for yourself.  The Zunch team has known for some time now that our professional SEO team was equipped with the experience and skills to implement a winning search engine marketing strategy for any company.  It’s just nice to see that others are recognizing our leading position in this industry.

Zunch… Spanish for Best SEO Company.

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I read a surprising article today that stated Google is the top-rated search engine in China.  Google outperformed Baidu, Sohu/Sogou and Alibaba/Yahoo in 11 of the 13 factors that were measured.  Astonishing- to say the very least.

According to the study, which was conducted by Keynote Systems, the most important “impact drivers” for Chinese searches are general search quality, home page design and image search quality.  Does that not have Zunch written all over it or what?  These findings validate the many reasons why Zunch packages its search engine optimization services, products and Interactive marketing skills in the booming Chinese market. Last year, we launched our Zunch Chinese language Website (thanks to our very own Terrence Ou) that has been very well received in the country.  The Zunch team also created the first Chinese search-friendly Content Management System as well as maintains an office in Shanghai. You want global, we’ll give you global.

Let’s get back to Terrence.  Terrence has been doing some wonderful things in China.  He has been spreading the news about Zunch’s amazing search engine optimization technology and services and just recently signed our newest client—one of the top 20 law firms in China.  Nice job T! 

With Google leading the way in China-- this places Zunch in a position to execute at a much higher level.  We’ve been increasing our client’s ranking on Google for years— and now with China users conducting an overwhelming number of searches on the site, there’s no limit to what Zunch can--or better yet--will do for international and Chinese companies wanting to do business in China as well as Chinese companies wanting to do business outside of China.

As Chinese businesses aim to increase their online presence, they can count on Zunch to provide the tools and services they need to market effectively.

Stay in the loop of what Zunch is doing in the Chinese market by checking out Terrence’s experiences at http://www.zunchina.blogspot.com.  My fellow Zuncher is doing some really cool things.

Ahhhh…an international sip of Zunch.  Now that’s refreshing.

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The fat lady has sang—I am an official Zuncher! I have been in my new role as Corporate Communications Specialist for more than a week now--and to say the least--I am ecstatic!!

What excites me the most is being afforded the opportunity to work for one of the world’s leading search engine optimization and Web design firms—and it doesn’t hurt that my fellow Zunchers are great people to work with. I can’t tell you how good it feels to walk into the office and know that everyone I work with loves what they do.

I have a confession to make. Before doing some major (and I do mean major) homework on Zunch’s operations, I didn’t have a clue about search engine optimization. I don’t even think I had ever heard of it before. I didn’t realize how important search engine rankings are for a company. What I did know, however, was if I were conducting an online search and a company’s homepage or product page wasn’t on the first of page of results—there was a good chance that LaKisha wouldn’t know about it. Who has time to search the other pages anyway?

That brings me to another reason why I am excited about being here. I am certain there are thousands of companies that don’t know the power of SEO. (SEO? I sound like I’ve been in the business for years…mmm I like the sound of that.) And I digress. Search engine traffic moves people around the Web faster than any form of navigation. The Zunch team has the tools and knowledge to position these companies as industry leaders. It has even developed some great products. (Jeff—the Click Fraud Detective—brilliant!)To make a long story short--I am very excited to be a part of the Zunch family. I look forward to working with clients and helping them with Interactive Public Relations as well as spreading the good news about Zunch and its offerings.

Great services. Great people. Great clients--- It’s no wonder we’re one of the world’s leading search engine optimization and Web design firms.

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