The use of tables within HTML has spawned a generation of websites bloated with layers of tables within tables.  As a result, bandwidth is wasted downloading tangled text, time is wasted waiting for sites to load and search engines are easily confused.  This is why the creation of CSS (cascading style sheet) and more importantly, tableless design, has been so revolutionary to the realm of website structure and design.  Now, developers are able to structure (HTML) their websites and design (CSS) using much less text than before.

Here at Zunch, we fully understand the implementations and benefits of tableless design.  First and foremost, we use tableless design to aid our clients with a search engine friendly layout.  Since this style of web development uses much less text, search engines are able to process the websites much faster, optimizing the detectability of the website.  Less text also means less room for error and easier w3c development.

Contact our award-winning design team and let Zunch design a tableless website for your business!

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Zunch has once again made its appearance in DM News. Check out Zunch Wins Lenders Residential Interactive AOR.

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Interactive pro to present European search landscape with world’s largest search marketing organization

DALLAS, Texas (PRWEB) May 25, 2006 – Top international Interactive marketing agency Zunch Communications, Inc. is pleased to announce that San Francisco Branch Manager Massimo Burgio will team with the Search Engine Marketing Professional Organization (SEMPO) to provide insight into the state of the European search market during the Search Engine Strategies Conference in London on May 31.

The presentation is a collaborative effort among Burgio and other SEMPO members in Europe. It is focused on mapping the experiences of European search marketing agencies that operate in local markets.

Burgio, who is co-chair of the Global Committee at SEMPO and a volunteer in the European Working Group of the organization, will present the experiences and unique perspectives of several leading European search marketers who participated in the project.

Burgio’s methodology consisted of an open-ended questionnaire that addressed key issues such as the local search industry, relationships with search engines, local competition and media and the new frontiers of search. 

“My presentation will in essence give a voice to the local search marketing agencies,” Burgio said.  “The findings of this SEMPO project shed light on search marketing trends and practices that differentiate from country to country, but also show similarities and common trends across Europe.”

Continue reading Zunch Expert Represents SEMPO at SES London

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We would all like to welcome Miranda Thibodeaux back to the Zunch team.  Miranda will be working closely with our CFO Jesse Romero in the accounting department.

Welcome Back!!

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Zunch was recently featured in the print & online editions of DM News, the newspaper of direct, database and Internet marketing.  Check out Zunch in the News.

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Zunch would like to send a warm welcome to Amit Pandya, the newest member of our dynamic development team.  Amit is an experienced .NET developer and is sure to complement our highly skilled and motivated team.

There’s no turning back Amit… you’ve been Zunched!

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Pete Pestipino, editor in chief of Website Service Magazine, recently requested a demo of Sympozeum-- the intelligent blogging platform by Zunch-- and here is what he had to say...

I had the opportunity to see Zunch Communications' new blog platform Sympozeum this afternoon. If you're about to install WordPress, sign up for a Blogger account or integrate another solution on your site, you may just want to hold off for a few weeks. Sympozeum is an enterprise level weblog platform (they will be offering a 'personal' version at the official launch) to help companies of any size or type share knowledge, build a reputation and receive feedback. You may be thinking; how is this different from any other blogging platform? Well, it's not - at least not on the surface. The real power of Sympozeum is in the features it offers blog administrators.  Besides the fact that you have on of the premier integrated marketing and development teams in the Web universe standing behind you in Zunch, the functionality even as a stand-alone product speaks for itself and will be attractive to all bloggers - both aspiring and established.

The features most appealing from my point of view:

- Search engine friendly: Immensely important to get your blog and all its content indexed.
- Ease of management: post management and category management are very intuitive and simple to administer
- Blog Search: what's really lacking in most blog platforms is a viable search offering, Sympozeum has it.
- 24/7 Tech Support: If you break things as often as I do, it's nice to have qualified people at the ready

 

Interested in allowing Zunch to provide you with the proper tools and guidance to leverage the Internet's ability to bring customers to your site? We can also present you with a unique marketing strategy tailored towards your company's needs.  Contact us today and we'll have your blog up and running in no time!

Kudos Joe!

 

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Respected interactive agency selected by top mortgage company for online marketing

DALLAS, Texas (PRWEB) May 18, 2006 – Continuing with the wave of steady growth, international interactive marketing agency Zunch Communications, Inc., announced today it has been retained as interactive agency of record for Lenders Residential Mortgage, a top residential mortgage lending company with more than 1,200 loan programs to meet the individual needs of any situation.

“Lenders Residential Mortgage recognizes the power of Interactive marketing and the value it can bring to its business,” Zunch Director of Interactive Marketing Matthew Shehorn said.  “Zunch has the unparalleled experience of directing well-targeted, qualified visitors to websites and we’re ready to put our expertise to work for this growing company.”

“Zunch has the undeniable reputation of helping businesses to drive sales and build brand awareness,” Robert Stern, president and CEO of Lenders Residential Mortgage said.  “Our team is excited to find an Interactive leader that is compatible with our marketing goals and we are anxious to see the impact their efforts will have on our business.”

Continue reading Client Roster Continues to Grow at Zunch

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Industry leader to help increase search engine presence of top global solutions company

DALLAS, Texas (May 15, 2006) – Zunch Communications, Inc. an international interactive marketing agency announced today it has been selected for search engine marketing services by Prediction Analytics, a global solutions company that assists retail and restaurant businesses in identifying locations that will yield optimal performance and achieve maximum return on capital.

“We are very excited to work with a company that delivers real-world views of how businesses will perform at a specific location,” Zunch Director of Interactive Marketing Matthew Shehorn said.  “Our proven search engine marketing strategies have the ability to generate a substantial amount of targeted traffic to the Prediction Analytics website as well as increase its overall strength in the search engines.”

Prediction Analytics Vice President of Sales and Marketing Doug Scott said it was extremely important to work with an experienced search engine marketing company he could trust.

“A successful business relationship is built around trust,” Scott said.  “Zunch showed us we could trust them by thoroughly explaining their strategies and processes. This team was very open about their approach and tactics and from this we were certain we were placing our online goals with the right firm."

Continue reading Zunch news release 

 

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The FCKEditor is one of the best opensource compenents to reach the web.  Written purely in Javascript/DHTML, this rich text editor brings forth a whole new level of website management, allowing you to use a Word-like interface to manage web content.  We've talked about the benefits of the FCKEditor before (checkout WYSIWYG Of The Stars). 

Now, we've been working on taking the next step though.  What if you want to open the editor using AJAX without doing a page refresh?  And what if you also wanted to submit the revised content using an AJAX call as well?  Dig no further, the Zunch Geek Squad has found a workable answer :-)  First, lets review the problems...

Typically, you'd create the instance of the editor by creating the proper iframe element and a hidden input element.  When you first create the iframe dynamically using AJAX, it's not really that big of a deal, everything loads just as you'd expect.  The first problem is that you can't just query the hidden input element for the current value of the editor - that was set when the page loaded, and the hidden input field hasn't been updated since then.  To pull the content out of the editor to send in through an AJAX call, use this Javascript code:

var content = FCKeditorAPI.GetInstance('HiddenInputName'').GetXHTML();

The next problem you'll encouter is that Firefox doesn't seem to like to close and then reopen the editor without refreshing the page first.  This is a simple issue of certain variables already being intialized, so all ya have to do to work around it is destroy the interferring variables.  Turns out the two offending variables can be simply set to Null before ya load the iframe!

FCKeditorAPI = null;
__FCKeditorNS = null;

Now that we've figured out that little nuscance, be expecting to see alot more interactivity in our applications.  We're working hard to build the next generation of applications that will keep your website easily updated and flooded with potential customers. 

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Zunch and our very own Terrence Ou were both featured in EuroBiz Magazine, the journal of the European Union Chamber of Commerce in China.

The article is titled, Getting Online, Chinese-style: Tips for Successfully Establishing a Web Presence in the World's Largest Internet Market

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Our recent announcement that we have formed a strategic partnership with Italian search firm, SEMS, continues to make world news.  Zunch is featured in this week's technology section of the Dallas Business Journal.  Check it out.

Learn more about this unique partnership.

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 Are you paying close attention to what your customers, former employees and even competitors are saying about your brand online?  If not, then you should be.

The Internet is a very powerful medium.  It takes a very short time for a negative comment about your company, product or service to spread to the masses— which includes your customers and investors.  There is an overwhelming number of consumers who go to the Internet to research feedback and opinions from other buyers—and you don’t want them finding negative reviews about your product or service in the top spots of your brand search results. 

Being aware of what is being said and being responsive to this feedback is crucial to your corporate brand, reputation and let’s not forget—your bottom line.  If you want to protect your corporate brand and reputation, let our SEO, Interactive PR and Blog Marketing teams work together to create a custom Brand Reputation Management campaign that is right for you.

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Does your business currently have a marketing campaign in place—but no way to track and measure the results?  If so, please lean your ear this way. 

zWebTulz is our unique visitor tracking system that answers all of your questions when it comes to measuring your marketing campaign.  With this easy and affordable solution, you can discover where your visitors are coming from, which content interests them the most, how they navigate through the website as well as which campaigns generate the best conversion rates—plus much much more!

What good is a marketing campaign if you don’t know the results it’s receiving?  Let Zunch help.

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