Microsoft has launched its new mobile display advertising feature on MSN Mobile. MSN Mobile advertising partners currently include Paramount Pictures and Jaguar Cars North America, who began placing banner and text ads on the Mobile MSN site in the US at http://mobile.msn.com yesterday (December 10, 2007).

MSN Mobile will offer additional content and services to US customers including the ability to purchase movie tickets, ring tones, wallpaper, games and video clips.

Will we see a battle for mobile platform supremacy in the near future?

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