Zunch China, Inc., http://www.zunch.cn, a leading search engine optimization (SEO) and search engine marketing (SEM) services provider, continues to expand its presence in China and has recently added eighteen new Mainland China clients from a range of businesses including real estate, career search, B2B foreign trade, and manufacturers.

Additionally, Shanghai Yueming Technology Ltd., a Shanghai-based Web development company has agreed to join forces with Zunch China to provide quality service to American and Chinese clients with Zunch standards.

Author and search engine marketing expert Terrence Ou, President and COO of Zunch China, stated, "Through our earlier efforts in China, we've established that we are a company that can get results for Chinese companies marketing services to other countries. As a result, we are entering into agreements with an increasing number of businesses based in China.

"With the Olympics coming to China in 2008, many Chinese businesses want to establish a presence on the Web that will allow them to market their services to English-speaking visitors and countries. Zunch China is the perfect vehicle for them to do so. We've built Zunch China to offer our Chinese clients a distinct advantage in reaching the global marketplace, and our clients are seeing positive results."

Added John G. Sanchez, CEO of Zunch China, "We're spent several years establishing a presence in China. It's important to the Chinese business community to know that we are a company that wants to be a part of China's eCommerce development and that we will be establishing our Chinese headquarters in Beijing in the near future. We want to make sure that when a business in China retains us, they know they are partnering with a company that can deliver on its promises."

Zunch is becoming a power in serving Chinese eCommerce market. Supported powerfully by Zunch's connection to China's key players in China IT industry, Zunch is moving forward to the East and leave many competitors domestically and internationally far behind. Zunch is becoming a power in serving Chinese eCommerce market. Supported powerfully by Zunch's connection to China's key players in China IT industry, Zunch is moving forward to the East and leave many competitors domestically and internationally way far behind.

According to Terrence, a Chinese native, doing business in China is quite different from developing a market in the U.S. Technology advantage is the key, of course. However, that won't secure a contract. Relation talks! Culture plays! Zunch has established solid relations at higher level of decision-making in China's information technology, which bless the growth of Zunch service in this huge market.

About Zunch China, Inc.
Zunch China, Inc. is a search-centric, technology driven full-service Web presence management company that helps China-based businesses realize their online potential by employing proven and ethical online solutions and techniques that deliver the highest ROI. Headquartered in Dallas, Texas, Zunch China provides integrated interactive solutions that include search engine optimization, paid search marketing, mobile search marketing, website design, viral marketing and development and website analytics. Zunch China also specializes in click fraud detection, localization and globalization services, blog marketing and interactive public relations. For more information, please visit http://www.zunch.cn or http://www.zunch.com/china_seo.cfm.

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Normally I try to avoid rhyming headlines, a little too cute in msot cases. But somehow, this one seems appropriate.

You see, I come from a direct marketing writing focus. That means that I was trained to write to evoke some action out of the reader, e.g., click on a link or buy a product. To me, that should be the goal of all copy, to get the prospect to take some action a client wants them to take.

Way, way too many agencies and writers these days are focused on awards. You know what? The first ad I ever wrote, won an award. But it didn't sell squat.

And, since it didn't get anyone to part with their money, despite the award, it was a failure.

Since nearly all Zunch clients are either B-to-B or B-to-C, or both, I assume that's what they want when they ask me to write for them. "Sell our product or service." "Get the prospect to click on this link." "Convince the prospect to subscribe." Or whatever action it is the client wants the prospect to take.

Now, just because I write with a sales bent, doesn't mean my copy is sales-y. I sure as heck don't want to come off sounding like a bad car salesman.

It is possible to write interesting, attention-grabbing copy that is also creative, persuasive copy. And that's my goal every time a client asks me to write for their site.

My goal, and Zunch's goal, is to make out clients successful.

Claude Hopkins, who is considered the father of modern copywriters, once said, "The only purpose of advertising is to make sales."

I try to take it a few steps further-- "The only purpose of marketing is to create profits."

If your Website marketing isn't working, give us a call here at Zunch. I'll bet we can pump some life into it and make that a site a profit center, rather an expense on your balance sheet.

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Google has joined the list of companies opposing the law which attempts to regulate keyword bidding.

The new law would ban companies from bidding to use rivals' names as triggers for ads that appear during searches.

Oddly, Google, a company which is in the information gathering business, failed to become aware of the law until after the Utah legislature unanimously passed it. Identified as the Trademark Protection Act, Utah Governor Jon Huntsman's staff told the Associated Press that no one objected to the law before he signed it.

How did Google and others affected by this law miss the chance to fight it before it passed? No one seems to know for sure, but somehow this law managed to slip under the radar and now poses a threat to Google, and other search engines’, bottom line.

A Google spokesman told the The Salt Lake Tribune, "This law hurts consumers, violates free speech, and is inconsistent with both established U.S. trademark law and our capitalist system."

To be fair, the law received little press attention before it was passed.

Now Google and others might end up challenging the law in court. As a guy who still occasionally practices law, I can tell you there's a very good chance the law will be struck down.

But in the meantime, it's set to take effect on June 30.

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Hey, I forgot to mention the latest addition to our sales department-- Daniel Zavala.

Welcome to the Zunch Bunch, Daniel.

Just remember to tell those prospects that hiring Zunch Worldwide means hiring the world's greatest Web copywriter-- me.

Okay, there is this guy up in Canada that's probably a little better than me. But only because he's been doing it longer.

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His is a name known only to copywriters and marketers, but you've probably seen one of his ads and never known it.

Gary Halbert, "the Prince of Print," passed away last night.

Gary was a master of the art of persuasion and one of the greatest of the modern day copywriters. In fact, Gary would tell you himself that he was the greatest. He never lacked for self-esteem.

For copywriters and marketers, his The Gary Halbert Letter was must reading. In fact, for anyone trying to market a product or service, both on-or-off the Web, I recommend you visit his site and start reading. It'll take a while, there is tons of material on it, but it's well worth the time.

And a bit of warning, Gary could be a tad profane. Still, some of his letters are pure gold and any time I can find copy he has written, I quickly save it for future reference.

I never met him, but I did exchange a series of e-mails with him once on the subject of the best day to run print ads in the newspaper. Neither of us could convince the other who was right, so Gary pronounced me a ****weasel, which, believe it or not, is something of an honor among Halbert followers.

Wish I'd kept that e-mail exchange now.

Although he was known primarily for his print ads, he had a tremendous influence on many online marketers and copywriters, including me. 

He will be missed in the copywriting/marketing community.

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A virus has hit Zunch. No, not the kind that destroys databases and forces you to spend hours trying to recover data and reboot the system. This is the human variety.

Unfortunately, I may be the source of this virus. Saturday I attended a carnival at my daughter's school. In hindsight, I recall seeing a lot of sniffling going on among the kids, as well as a few kids who looked sick. But, kids being kids, they were not about to miss a chance to jump around in a bounce house.

By Sunday evening, I was feeling it. Wednesday it got bad enough I missed work and went to the doctor, where I was told I had a serious sinus infection and had  caught a virus making the rounds in Dallas. In fact, Star (yes,that's her real name), my doctor's nurse, told me all that they had been seeing for several days was people with my symptoms.

Well, today I still feel rotten, but there were a few meetings that I absolutely had to attend, so I came in anyway. Only to learn that two fellow Zunchers were now out with the same thing.

So if you happen to be looking for Zunchers Dan and Alberto today, be aware, the virus has put them out of commission for a day or two. And if you're looking for me, I'm trying to stick it out, but I might not last much longer.

I guess misery does love company.

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Michel Fortin, who I have been fortunate enough to have briefly studied under, has a great article on the importance of the choice of names for your company.

That importance can extend to your Website url. For instance, did you know that Google and other search engines will give some additional weight to a site if it's url happens to have a keyword or keyword phrase in it?

Not that doing so will rocket you to the top of the listings, but if you can incorporate a keyword into your url, it gives you another leg up on attracting attention.

Unfortunately, some people take this too far. That's why you end up with convoluted Websites with names like "get-my-cheap-mortgage-interest-rate.com." Thankfully, no such site exists, but you've probably seen those ridiculously long url names that are nothing more than an attempt to get some extra points from the search engine spiders.

You do need a memorable name. But being memorable also usually means being relatively short. Ten-to-twelve letters long, max.

"Zunch" is memorable, in part, because it is a unique name (I find new clients guessing at its origin and meaning all the time), but also because it is short and easy to recall.

Finding the right name for a new business is hard. Finding the right url can be even harder.

A few pointers--

• Alliteration helps recall
• Rhyming does the same
• Partiicularly with urls, avoid names having more than 10-12 characters
• Your surname may well be a good choice for a unqiue company name or url

If you are in the midst of trying to create a name for a new venture, or if you've decided you want to re-brand and change your name, I suggest you visit Michel's article for a quick lesson on the art of choosing a name.

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