A few weeks ago, a friend of mine was carefully setting up his collection of mp3’s. He verified the track names, artist names and all the other associated metadata. I asked why he would bear the cumbersome task of doing so and the answer was straightforward, “To reduce seek time”.

The iPod’s intuitively simple interface, without a doubt, took the world of MP3 players by a storm. Apple’s iTunes store, an operating system agnostic application, made it easier than ever for their customers to import and download all their music, and as an added bonus, let them manage it any way they please.

Google made it just as intuitively simple to locate desired relevant content by typing in a few keywords. The algorithm’s they utilize (evil or not) vary over time as marketing firms grow privy to their ranking methodologies. Our SEO specialists are well aware of this and strive to remain on top of their game which in turn allows Zunch to compete at the peak of our abilities.

Our zContentManager, much like the iTunes store, allows our customers to upsert (update and insert) and manage content. It then renders this content in well-formed HTML code for both spiders and browsers alike using industry best practices. Our clients get the best rankings and this reduces seek time for their clients.

Everyone wins!

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