Zunch is pleased to announce that James Sadler is joining the company.
James will be working in the communications and SEO copywriting departments.
A former attorney, James has been working in search engine optimization for over three years and has extensive experience in a number of areas of copywriting.
Zunch is pleased to welcome Austin Montgomery, Lisa Shaps, Joe Frascino and Suzette Walker to its winning team.
You've been Zunched!!!
Leading interactive marketing agency responds to Google’s lash out against third party click fraud consultants
DALLAS, Texas (PRWEB) August 10, 2006 – In a recent report and public statement by Google Business Product Manager for Trust and Safety Shuman Ghosemajumder, the search giant has laid claim that some third party click fraud consultants are using “defective methodolog[ies],” that inflates click fraud estimates and skews data. This seems like a reversal of the recent study conducted by Dr. Alexander Tuzhilin that determined Google’s efforts to combat click fraud were ‘reasonable’ i.e.: they met their contractual obligations.
“Just as Dr. Tuzhilin pointed out that there are inherit flaws in the PPC model which will prevent Google, or anyone else, from fully identifying and filtering click fraud, there are technologies in place which can prevent an advertiser or third party click fraud consultant from accurately accounting for all of the activity all of the time, “Zunch Director of Click Fraud and Pay Per Click Auditing Jeff Martin said. “Dr. Tuzhilin concluded that Google’s efforts in combating click fraud were reasonable, in light of the inherit limitations of the PPC model, equally reasonable are click fraud auditors efforts to bring click fraud activity to the surface.”
Ghosemajumder states that fictitious ad clicks recorded due to mischaracterizing events “may be the most significant flaw.” Simply put, a single user may be counted as more than one visitor by a third party auditing system when either of these common events occurs:
1. The user navigates away from the page (either by clicking deeper into the advertiser’s site or by navigating away) and uses their browser’s forward or back buttons to return to the page.
2. The user refreshes the landing page.
“The limitation here is imposed by the Web browser. Whether refreshing the page in question or navigating back and forth to it through the browser’s buttons--Web browsers, by design will retain the original information of the initial visit to the page,” Martin said. “By not maintaining the same variables, the page could end up altered or not rendered at all. Because the original visiting information is stored by the Web browser, when a browser loads the page again it will appear as a normal visit to the page rather than just a return and will be counted accordingly.”
The Google report says in order to solve this problem third party click fraud consultants should rely on the “Google AdWords auto-tagging feature.” The problem is that the more an independent click fraud consultant relies on data provided by Google and their methodologies, the more the consultant loses their objectivity and the more their methodologies may become skewed.
“By using the auto-tagging feature, consultants would be relying on Google to tell them what a unique click is and what is not. This is at the very heart of click fraud auditing and the most significant means in which to hold Google, or any other PPC network, accountable. Because independent consultants must maintain objectivity and neutrality they cannot rely largely upon auto-tagging,” Martin said. “Independent consultants must rely on click stream data that is not contaminated or labeled by any PPC network as valid or invalid, unique or non unique. To not do so makes the consultant more of an extension of Google and their methodologies which is not the function of the consultant and defeats the purpose of third party auditing.”
When the inherit nature of browser technologies and the independent objective role that third party click fraud consultants provide is taken into consideration, one can assume their efforts and methodologies are reasonable.
“Shuman says Google may “perhaps help third-party auditing firms improve their methods.” Zunch highly encourages Google to be pro-active in working directly with independent consultants as they will continue to fill a vital role in educating PPC advertisers on the risks of advertising on the PPC model as they relate to click fraud, Martin said. “Independent consultants also help in providing advertisers with the missing account activity information they can’t receive elsewhere. It is in the best interest of advertisers and Google to do so.”
About Click Fraud Detective™
Click Fraud Detective™ is a pay per click auditing system that helps advertisers easily identify, monitor and report fraudulent “click-throughs.” The Zunch click fraud detection service provides advanced fraud detection technology that is customizable to each advertiser and can be used in conjunction with existing campaign and analytics tools. Using state-of-the-art methods to tag Internet traffic as it comes to a website via pay per click campaigns, Click Fraud Detective™ empowers advertisers with the knowledge of exactly what is happening with their advertising dollars. Armed with this information, advertisers can recover lost advertising revenue. For more information, please visit http://www.clickfrauddetective.com.
Leading online marketing agency to increase Web presence of military clothing provider
DALLAS, Texas (PRWEB) August 9, 2006 – Top-ranked international Interactive marketing agency Zunch Communications, Inc. announced today it has been chosen to provide Internet marketing solutions for Armed Forces Merchandise Outlet, Inc., a leading supplier of military clothing, combat boots and tactical gear to the military, law enforcement, public safety and outdoor communities.
“The Zunch interactive marketing team is excited to provide Armed Forces Merchandise Outlet with a comprehensive Internet marketing solution and help it maximize the increasing power of the Internet,” Zunch Chairman & CEO John G. Sanchez said. “AFMO.com is a cool and unique headquarters and website for anyone looking for any kind of tactical gear, combat boots and military clothing.”
“Our team is equally excited to work with Zunch,” Kirk Rovinsky, Principal of Armed Forces Merchandise Outlet said. “This is a great time for our company to dive into online marketing and we are confident Zunch will help bring us Internet success.
Continue reading: Zunch Communications, Inc. Announces Newest Internet Marketing Client
By Todd Wasserman/BrandWeek
The market for mobile search is so new that analysts haven't yet put a dollar figure on it, but it could emerge as a lucrative advertising category, according to a new study by the Mobile Marketing Assn.
The MMA report shows that the technology—which puts search engine features on mobile phones—is catching on quickly: most cell phone users are interested in the service and a fair amount (41%) say mobile search ads would not have an adverse impact on their use of the service.
The survey, of 587 U.S. adults with cell phones, found that half of them who have not tried mobile search are interested in trying it over the next few months and 48% of current non-users expect to use mobile search at least once a week. Moreover, the demographic information on those who already use mobile search is compelling. Respondents with an annual income of $50,000-75,000 conduct an average of 16 searches a month, the most of any segment.
The catch? That base of current users is very small. Though the MMA, based in Boulder, Colo., offered no estimates, Eric McCabe, vp-marketing at JumpTap, a company that provides search software for wireless firms, said mobile search usage is now in the 3-5% range. Continue reading
Interactive marketing agency retained as subject matter expert on click fraud
By Counsel for the Class Members
DALLAS, Texas (PRWEB) August 1, 2006 – Zunch Communications, Inc., an international Interactive marketing agency that employs proven and ethical online solutions that deliver the highest ROI for its clients announced today it was retained as a consulting expert in the highly controversial Lane’s Gift’s v. Google case by counsel for the Class Members, several hundred thousand Google advertisers.
“Zunch’s expertise with click fraud issues was instrumental in providing me with meaningful insight as to the importance of Dr. Tuzhilin’s work to our clients, Google advertisers, and in preparation of my presentation to the court,” said Steve Malouf, Co-council for the Class Members. “The Zunch team did an exceptional job and should be extremely pleased with its efforts.”
On July 27, a federal judge in Arkansas approved the $90 million settlement between Google, Inc. and advertisers who said the search engine giant charged them for invalid clicks. By settling the lawsuit, Google will pay $60 million in credits to advertisers and $30 million in legal fees.
Having forecast the huge impact click fraud would have on search advertising dollars, Zunch Director of Click Fraud Services and Pay Per Click Auditing Jeff Martin developed Click Fraud Detective™, a pay per click auditing system that immediately alerts users when suspicious activity is occurring in their PPC campaigns and assists them with recovering their lost advertising dollars.
“We are pleased to have offered our expertise in this area to the parties of the lawsuit. Dr. Tuzhilion’s report, along with the approved settlement, demonstrates Google’s measures to filter out click fraud and other invalid clicks are reasonable,” Martin said. “As Dr. Tuzhilin noted, however, due to the inherit limitations of the pay per click model, advertisers will still find themselves at risk to click fraud, despite Google’s reasonable efforts. Because of this, Zunch will stand ready to assist advertisers in monitoring and auditing their PPC activity and guarding their budgets.”
About Click Fraud Detective™
Click Fraud Detective™ is a pay per click auditing system that helps advertisers easily identify, monitor and report fraudulent “click-throughs.” The Zunch click fraud detection service provides advanced fraud detection technology that is customizable to each advertiser and can be used in conjunction with existing campaign and analytics tools. Using state-of-the-art methods to tag Internet traffic as it comes to a website via pay per click campaigns, Click Fraud Detective™ empowers advertisers with the knowledge of exactly what is happening with their advertising dollars. Armed with this information, advertisers can recover lost advertising revenue. For more information, please visit http://www.clickfrauddetective.com.
Continue reading: Zunch Serves as Click Fraud Subject Matter Expert in Lane's Gifts v. Google
It's been a very busy week at Zunch. Our team has been hard at work servicing our customers-- helping them to leverage the Web to grow their businesses as well as establishing new client relationships. Look out for more Zunch news in the coming days.
By Giselle Abramovich- DM News
Zunch Communications Inc. has introduced the SEO Report Card to let small and midsize businesses compete with their larger counterparts on the Web.
The report card grades SMBs on critical optimization aspects of Web sites.
Zunch created the SEO Report Card because we love helping businesses propel in the search engines," said John G. Sanchez, chairman/CEO at Zunch Communications, Dallas. "However, some small businesses may not have the budget for a traditional SEO agreement.
"That is where the SEO Report Card comes in," he said. "This report fills a void in the market, offering affordable and professional advice from proven experts to help these businesses actively compete on the Web."
The report card gives a broad analysis of a site and identifies any drawbacks that obstruct search engine optimization performance. There is a one-time fee for the report card. Zunch is an international interactive marketing agency that offers SEO services.
"This comprehensive report, complete with handwritten notes, is perfect for new Web site owners or marketers who are ready to dive into SEO but could use direction from a leading expert," Mr. Sanchez said." 
Google retained its commanding lead of the U.S. search engine market in June, when it handled almost half of all queries, leaving competitors such as Yahoo and Microsoft to fight for the remaining usage share, Nielsen/NetRatings said Friday.
Google processed almost 2.67 billion queries, or 49.4 percent of June's total, while Yahoo followed in a distant second place with 1.24 billion, for a 23 percent market share.
Microsoft's MSN unit (10.3 percent), Time Warner Inc.'s AOL LLC (6.9 percent) and IAC/InterActiveCorp's Ask.com (2.3 percent) rounded out the top five.
In terms of usage growth, Ask.com led the pack with 66 percent more queries than in June 2005, followed by Google (31 percent) and Yahoo (29 percent.) MSN and AOL had growth below 4 percent each.
Online ads delivered along with search engine results have become a multibillion dollar market in recent years, almost single-handedly fueling Google's impressive revenue growth and stratospheric stock price.
Drawn by the revenue opportunity, Yahoo, Microsoft, AOL and Ask.com have all invested heavily in their search engine services and search-based ad offerings. -PC World
Interactive firm offers detailed report that helps businesses dive into SEO
DALLAS, Texas (PRWEB) July 18, 2006 – Leading international interactive marketing agency Zunch Communications, Inc. is excited to announce it is now equipping small and medium-sized businesses with a comprehensive, easy-to-read report they need to successfully compete with their larger counterparts on the Internet. The SEO Report Card allows businesses to push their websites in the search engines by providing them with the most critical optimization aspects of their websites.
Complete with hand-written notes, the SEO Report Card arms businesses with pivotal information they need to make informed decisions about the productivity of their websites. This detailed report is the perfect solution for businesses that cannot afford a full-time interactive agency and want to actively market their products and services on the Web.
“Our firm receives more than 100 inquiries a week from companies that do not have the budget for a traditional SEO agreement,” Zunch Chairman & CEO John G. Sanchez said. “Here at Zunch, we feel every business should be able to compete for customers, no matter how small they are. There was definitely a need for an affordable resource that could level the playing field and the SEO Report Card is just that.”
Continue reading Zunch Issues SEO Report Card to Help Small Businesses Compete on the Web
Making its debut just a short time ago, the Zunch Directory is already a huge success. There are already more than 350 businesses listed in this human-edited directory plus many more in review!!
Submit your business for inclusion in the Zunch Directory today!!
Top Interactive firm adds executive vice president to its growing management team
DALLAS, Texas (June 27, 2006) – International professional services company Zunch Communications, Inc. is pleased to announce today that Chadd Lomoglio has been appointed executive vice president. With more than 16 years of experience in business development and sales management and seven years within the Interactive marketing industry, Mr. Lomoglio will provide leadership for the Zunch business development team and product and services development.
“Chadd is a distinguished executive with a track record of growing businesses,” Zunch Chairman & CEO John G. Sanchez said. “With his executive leadership and deep solutions-based experience, we look forward to addressing the exciting growth opportunities for Zunch as we continue to provide our clients with innovative ways to increase their market share.”
Prior to joining Zunch, Lomoglio served as executive vice president of MarketSmart Interactive, formerly known as WebSourced/Keyword Ranking, where he was responsible for business development and generating new sales revenue. Mr. Lomoglio was an integral part of the company, having grown its revenue from start-up to $20 million as well as driving its sales force from three to 70 people in just six years.
“The passion of the Zunch team as well as its complete product and service offering positioned this company for unprecedented growth,” Mr. Lomoglio said. “I am excited to join this strong management team and help drive revenue so we can continue to build technology that adds value to our customers.”
Continue reading Zunch Names Chadd Lomoglio Executive Vice President
Zunch Pay Per Click Specialist Laura Deerfield wrote a very interesting article for the DM News Essential Guide to Search Engine Marketing. Check it out.
Interactive firm appoints chief operating officer to manage day-to-day activities
DALLAS, Texas (PRWEB) June 20, 2006 – Zunch Communications, Inc., a top international Interactive marketing agency highly-ranked for its online marketing solutions, is excited to announce today that Interactive marketing expert Johnny Thompson has returned to the company in the newly created post of chief operating officer. In this new role, Thompson is responsible for the day-to-day operations of the growing agency and will report directly to Zunch Chairman & CEO John G. Sanchez.
“We are all tremendously excited about Johnny’s return to our talented team,” Sanchez said. “His leadership experience and in-depth understanding of Zunch operations is extremely valuable as we move forward. Johnny was a huge asset to Zunch in his previous roles and we’re confident his will excel in this new position and help lead this expanding company through its next phase of growth.”
Thompson brings more than nine years of experience in Web application technology including in-depth exposure to vertical markets such as Interactive and traditional marketing, defense, insurance and telecommunications. He has the breadth of knowledge to make informed decisions about client needs as well as equipping his staff with the tools they need to deliver solutions. In his previous roles at Zunch as senior systems architect and vice president of technology, Thompson designed the world’s first search engine friendly shopping cart and content management system, zWebCommurce and zContentManager.
“I am absolutely thrilled to return to Zunch at such an amazing time,” Thompson said. “Zunch has an incredible pipeline of innovative products and services and I am happy to be back working with this great team as we develop and deliver next-generation solutions that deliver the highest ROI for our clients.”
“Johnny has a successful track record of providing excellent leadership to all of our team members,” Sanchez said. “With his appointment we are solidifying our executive management team and will enact upon our growth strategy both in the U.S. and globally.”
Continue reading: Interactive Marketing Expert Johnny Thompson Returns to Zunch as COO
DALLAS, Texas (PRWEB) June 13, 2006 – Zunch Communications, Inc., the leading international Interactive marketing agency dedicated to achieving measurable results for its clients, announces it has been chosen by Apple Farm Inn for its award-winning online marketing solutions. The deluxe San Luis Obispo hotel is the perfect destination for those seeking a luxurious weekend retreat or a captivating experience at the finest in San Luis Obispo lodging.
“The extravagant accommodations and gracious personalized service at Apple Farm Inn offer an oasis of tranquility that is unmatched by other hotels in San Luis Obispo,” Zunch Director of Interactive Marketing Matthew Shehorn said. “The Zunch team is ready to help introduce guests from across the nation and around the world to this enchanting hotel in San Luis Obispo, California.”
Patrick McGuire, revenue manager of Apple Farm Inn, said Zunch is a major player in the Interactive vertical and continues to be ranked highly for its online marketing and service.
“The hotel industry has become very competitive and we feel the aggressive strategies that Zunch employs will allow us to compete at a much higher level,” McGuire said. “Zunch has proven success in the hotel industry and we’re extremely confident in this agency’s ability to improve our Internet marketing presence.”
Continue reading Apple Farm Inn Selects Zunch for Online Marketing
Are you still looking for a shopping cart that allows multiple shipping addresses, international orders, multiple languages and blends seamlessly into your shipping and account software? If so, your worries are over.
zWebCommurce, the leading ecommerce solution developed by Zunch, is unlike any other shopping cart on the market. This unique application is search engine friendly--that’s right, a search engine friendly shopping cart! Now, whenever someone conducts a search for your product, zWebCommurce enables your company’s product page to appear in the search results. zWebCommurce is also fully customizable because Zunch understands all businesses have their own needs—and they are not the same.
Contact us today if you feel you should not have to adapt your business around a shopping cart—the shopping cart should be tailored towards you and how you do business.
We would all like to welcome Lynn Holley to the award-winning Zunch team. Lynn joins our talented team of Interactive Marketing Consultants and is very excited to help our clients achieve success.
Welcome to the Zunch team!!!
Interactive pro to present European search landscape with world’s largest search marketing organization
DALLAS, Texas (PRWEB) May 25, 2006 – Top international Interactive marketing agency Zunch Communications, Inc. is pleased to announce that San Francisco Branch Manager Massimo Burgio will team with the Search Engine Marketing Professional Organization (SEMPO) to provide insight into the state of the European search market during the Search Engine Strategies Conference in London on May 31.
The presentation is a collaborative effort among Burgio and other SEMPO members in Europe. It is focused on mapping the experiences of European search marketing agencies that operate in local markets.
Burgio, who is co-chair of the Global Committee at SEMPO and a volunteer in the European Working Group of the organization, will present the experiences and unique perspectives of several leading European search marketers who participated in the project.
Burgio’s methodology consisted of an open-ended questionnaire that addressed key issues such as the local search industry, relationships with search engines, local competition and media and the new frontiers of search.
“My presentation will in essence give a voice to the local search marketing agencies,” Burgio said. “The findings of this SEMPO project shed light on search marketing trends and practices that differentiate from country to country, but also show similarities and common trends across Europe.”
Continue reading Zunch Expert Represents SEMPO at SES London
We would all like to welcome Miranda Thibodeaux back to the Zunch team. Miranda will be working closely with our CFO Jesse Romero in the accounting department.
Welcome Back!!
Zunch would like to send a warm welcome to Amit Pandya, the newest member of our dynamic development team. Amit is an experienced .NET developer and is sure to complement our highly skilled and motivated team.
There’s no turning back Amit… you’ve been Zunched!
Pete Pestipino, editor in chief of Website Service Magazine, recently requested a demo of Sympozeum-- the intelligent blogging platform by Zunch-- and here is what he had to say...
I had the opportunity to see Zunch Communications' new blog platform Sympozeum this afternoon. If you're about to install WordPress, sign up for a Blogger account or integrate another solution on your site, you may just want to hold off for a few weeks. Sympozeum is an enterprise level weblog platform (they will be offering a 'personal' version at the official launch) to help companies of any size or type share knowledge, build a reputation and receive feedback. You may be thinking; how is this different from any other blogging platform? Well, it's not - at least not on the surface. The real power of Sympozeum is in the features it offers blog administrators. Besides the fact that you have on of the premier integrated marketing and development teams in the Web universe standing behind you in Zunch, the functionality even as a stand-alone product speaks for itself and will be attractive to all bloggers - both aspiring and established.
The features most appealing from my point of view:
- Search engine friendly: Immensely important to get your blog and all its content indexed.
- Ease of management: post management and category management are very intuitive and simple to administer
- Blog Search: what's really lacking in most blog platforms is a viable search offering, Sympozeum has it.
- 24/7 Tech Support: If you break things as often as I do, it's nice to have qualified people at the ready
Interested in allowing Zunch to provide you with the proper tools and guidance to leverage the Internet's ability to bring customers to your site? We can also present you with a unique marketing strategy tailored towards your company's needs. Contact us today and we'll have your blog up and running in no time!
Kudos Joe!
Respected interactive agency selected by top mortgage company for online marketing
DALLAS, Texas (PRWEB) May 18, 2006 – Continuing with the wave of steady growth, international interactive marketing agency Zunch Communications, Inc., announced today it has been retained as interactive agency of record for Lenders Residential Mortgage, a top residential mortgage lending company with more than 1,200 loan programs to meet the individual needs of any situation.
“Lenders Residential Mortgage recognizes the power of Interactive marketing and the value it can bring to its business,” Zunch Director of Interactive Marketing Matthew Shehorn said. “Zunch has the unparalleled experience of directing well-targeted, qualified visitors to websites and we’re ready to put our expertise to work for this growing company.”
“Zunch has the undeniable reputation of helping businesses to drive sales and build brand awareness,” Robert Stern, president and CEO of Lenders Residential Mortgage said. “Our team is excited to find an Interactive leader that is compatible with our marketing goals and we are anxious to see the impact their efforts will have on our business.”
Continue reading Client Roster Continues to Grow at Zunch
Industry leader to help increase search engine presence of top global solutions company
DALLAS, Texas (May 15, 2006) – Zunch Communications, Inc. an international interactive marketing agency announced today it has been selected for search engine marketing services by Prediction Analytics, a global solutions company that assists retail and restaurant businesses in identifying locations that will yield optimal performance and achieve maximum return on capital.
“We are very excited to work with a company that delivers real-world views of how businesses will perform at a specific location,” Zunch Director of Interactive Marketing Matthew Shehorn said. “Our proven search engine marketing strategies have the ability to generate a substantial amount of targeted traffic to the Prediction Analytics website as well as increase its overall strength in the search engines.”
Prediction Analytics Vice President of Sales and Marketing Doug Scott said it was extremely important to work with an experienced search engine marketing company he could trust.
“A successful business relationship is built around trust,” Scott said. “Zunch showed us we could trust them by thoroughly explaining their strategies and processes. This team was very open about their approach and tactics and from this we were certain we were placing our online goals with the right firm."
Continue reading Zunch news release
Zunch and our very own Terrence Ou were both featured in EuroBiz Magazine, the journal of the European Union Chamber of Commerce in China.
The article is titled, Getting Online, Chinese-style: Tips for Successfully Establishing a Web Presence in the World's Largest Internet Market
Our recent announcement that we have formed a strategic partnership with Italian search firm, SEMS, continues to make world news. Zunch is featured in this week's technology section of the Dallas Business Journal. Check it out.
Learn more about this unique partnership.
Are you paying close attention to what your customers, former employees and even competitors are saying about your brand online? If not, then you should be.
The Internet is a very powerful medium. It takes a very short time for a negative comment about your company, product or service to spread to the masses— which includes your customers and investors. There is an overwhelming number of consumers who go to the Internet to research feedback and opinions from other buyers—and you don’t want them finding negative reviews about your product or service in the top spots of your brand search results.
Being aware of what is being said and being responsive to this feedback is crucial to your corporate brand, reputation and let’s not forget—your bottom line. If you want to protect your corporate brand and reputation, let our SEO, Interactive PR and Blog Marketing teams work together to create a custom Brand Reputation Management campaign that is right for you.
Does your business currently have a marketing campaign in place—but no way to track and measure the results? If so, please lean your ear this way.
zWebTulz is our unique visitor tracking system that answers all of your questions when it comes to measuring your marketing campaign. With this easy and affordable solution, you can discover where your visitors are coming from, which content interests them the most, how they navigate through the website as well as which campaigns generate the best conversion rates—plus much much more!
What good is a marketing campaign if you don’t know the results it’s receiving? Let Zunch help.
Zunch to provide Chinese search and online marketing solutions to Italian market
DALLAS, Texas (April 26, 2006) – Zunch Communications, Inc. (www.zunch.com), a world-leading search engine optimization, Website design and Microsoft Certified application development company today announced a strategic partnership with SEMS (www.sems.it), a leading search engine marketing firm in Italy. SEMS will now provide a new class of search and Interactive marketing services, offered by the Chinese division of Zunch (www.zunch.cn), to Italian businesses interested in targeting the Chinese market.
“The Zunch team of leading industry experts has designed the most comprehensive search engine marketing solutions to help Italian businesses tap into the booming but yet untapped Chinese market,” Zunch Chairman & CEO John G. Sanchez said. “We are confident this strategic relationship between Zunch and SEMS will greatly benefit clients that are interested in pursuing business in China. A large part of our international growth strategy is based on establishing such relationships and we’re excited to see how Italian businesses prosper in this market.”
Marco Loguercio, founder and CEO of SEMS, agreed. “Everyday, more and more Italian firms start seeing China as a source of business opportunities. The Internet is a strategic medium in order to support them to penetrate this difficult market,” Loguercio said. “Search engine marketing is the killer application of this media and one of the most cost-effective ways to generate new business either online or offline. Choosing the right search engine marketing agency to support them is vital and that’s why we decided to partner with Zunch, a market leader, to offer high quality Chinese search engine marketing services.”
Continue reading about this exciting announcement.
Dallas Web development firm launches international websites for leading sign franchise
DALLAS, Texas (April 25, 2006) – Zunch Communications, Inc., a leading search engine optimization, Website design and Microsoft Certified application development company, announced today it has launched two international websites for FASTSIGNS® (www.fastsigns.co.uk and www.signwave.com.au), the sign industry’s leading franchise.
The websites were built using the .NET version of the Zunch Content Management System, zMS and are fully search engine optimized and architecturally organized for speed and easy use. Some of the websites’ unique features include Request a Quote and Upload a File, which makes communication between the customer and FASTSIGNS® personnel faster.
“The look of the new websites complement the flagship corporate website www.FASTSIGNS.com, where we showcased the company’s fast service and full color printing,” Zunch Technical Account Manager Erin Sass said. “All three websites now have consistent designs and navigation as well as worldwide locator services to help customers find the nearest store.”
Tracy Clodfelter, ecommerce manager for FASTSIGNS®, said due to branding purposes it was important to establish consistency with the international websites.
“Zunch did an amazing job working with us to create a fresh look and customized content management system for FASTSIGNS.com,” Clodfelter said. “This company has worked with us to keep visitors on our website and we are certain that our relationship will do the same for the international websites.”
With the Internet being the primary source for business information-- Zunch has created its very own business directory that will help you find whatever it is you are looking for online. Unlike many of the other directories on the web-- the Zunch Directory is a human-edited directory.
This information resource will contain businesses from more than 15 categories. These categories include retail & shopping, government & law, real estate & development and computers & software-- just to name a few.
If you are interested in adding your business to the Zunch Directory click here.
Our team recently designed and developed this great-looking website for Q&A Recruiting. It was built using our proprietary content management system, zMS. The Zunch team did an awesome job updating the usability and architectural layout of this site.
If your business is looking for a professional and experienced web development firm that delivers website success-- your business is looking for Zunch. We have top-notch designers and industry-leading developers that know how to create solutions that are right for your business.
Integrating your website into your business-- that's what we do.
We would like to thank the large number of you who participated in the eCom Xpo virtual tradeshow last week. It was a pleasure for the Zunch team to provide you with insight into our vast selection of products and services that can help you realize your business’ online potential. It seems a lot of you were interested in our award-winning search engine optimization techniques as well as our Click Fraud Detective, just to name to a few.
Again, we thank you for joining us and look forward to speaking with you during your scheduled appointments. If you didn’t schedule an appointment, contact us and we are happy to set one up.
By Laura Deerfield
The collection and storage of personal information, both with regard to statistical demographic data and with regard to search history, has been of concern to privacy advocates for some time – but was brought into sharp focus when the government asked for URLs and search data this January. Here is an article on the initial subpoena
This request was part of an attempt to begin enforcement of the 1998 Child Online Protection Act, but sets a precedent which could be applied to the enforcement of other laws. In this case, the government did not request personal data, nothing that could link a particular search to a particular individual - but there is nothing really preventing them from doing so, or from search data being requested in a criminal court case. And as tools like Google Desktop, toolbars, and MSN’s Open Platform become more widely used, the degree to which search engines are integrated into people’s personal lives will increase.
Before you dismiss this as irrelevant to you - don’t be so sure pornography laws don’t apply to you – the recent case with photographer Barbara Nitke established that the most conservative communities in the US can determine the standards by which your Website is judged. Are you sure that your online maternity clothing store won’t be considered obscene by a community in Utah, even though you are in New York? But search information could easily be collected in other types of cases by the government – such as national security. Such a possible use was specifically mentioned by the government. Do you sell anything which might be used by terrorists? That’s pretty broad – anything from books to box cutters could qualify.
But in regard to SEO specifically:
The demographic information that helps you find your customers and clients, can also be used against them. As people become increasingly aware of this, they will become more cautious about actively protecting their privacy. They may become more hesitant to reveal personal information or sign up for memberships, wary of efforts to collect information about them, however harmless the intentions. They will clean off cookies and clear caches more often – making data collection and statistical analysis more difficult, The most sophisticated and wealthiest visitors to your site will be the most difficult to track.
In short, being aware of how the law effects search engines can help you understand and keep in touch with the concerns of your customers and clients. You will need to establish yourself as trustworthy, and secure – while at the same time being open enough that search engines can find you. It’s a balancing act.
A lot of people see the ruling regarding the subpoena as a victory for privacy. Google was only required to comply with it partially. However, the judge pointed out, information collected by search engines with regard to web surfing and search behavior is not protected, private information. What he did determine, is that Google’s users had enough of an expectation of privacy that to demand search data would risk their reputation in the eyes of users, so that it placed an undue burden on the company to provide info that was available to the government through other means. This was not a right that was upheld, but a commercial interest. Which is still a good thing, but not quite the same.
A .pdf of the actual ruling his here.
Check out an excerpt from the latest Zunch news release.
“Zunch has the talent and drive to help position our company in the forefront of the Internet as we continue to provide quality portable shelters to our customers,” Milbury said. “We are excited to work with the Zunch team.”
The Zunch Design & Development teams did a great job redesigning and building this professional Wesite for Execuitve Car Service, Inc.
Some of its unique features include:
- Customized rate quote engine
- Zunch Content Management System, zMS (allows designated personnel to easily adjust content, navigation and structure of the site).
- AJAX technology for online reservations
Check out the news release!
By Fellow Zuncher Jeff Martin
Link building is one of the most confusing aspects of SEO for most people. Many don't realize that links provide the most weight in rankings for Google with Yahoo having less emphasis and MSN have even less than that. This is one of the reasons why you will more likely first see ranking in MSN, then Yahoo and finally Google.
Link building is the longest and most difficult process of SEO. Creating content is the second hardest. Why? Because, for the most part, who links to you is the part of SEO that you control the least. That's why Google relies on it as much as they do - its the least likely spot to be gamed. It can be done but it usually requires a great amount of resources and/or money.
Links fall into four categories:
1. Reciprocal linking. You exchange a link to a site for a link from their site to yours. More than likely, even if the site is similarly related, there will be very little gained from this kind of link. There are exceptions to this rule covered below.
2. Directory links. There are two kinds of directories:
a. 'Free For All' directories where there is not much of an editorial process and where many of the existing listings are scraped from other sites. This like has about as much quality as the standard reciprocal link.
b. Established editorial directories link-The Open Directory Project (ODP or DMOZ) or Microsoft's bCentral that go through an established quality check. These are the best types of directory links. Note: The ODP is a unique directory in that Google pulls information directly from it. This may have an added bonus. A link from the ODP is highly desirable, but is by no means a silver bullet.
3. One way links. Links from relevant web sites to your own that you do not need to return are the standard link that most people seek out. Links from .edu domains and some established .org domains are more sought after than others.
4. Trusted site links. A 'trusted' site is one that Google recognizes as a special site which are usually well established and have a strict editorial process. For example, news publication sites often fit into this category. Why? For an article to be written a journalist has to research the story, talk to experts and witnesses and have their facts checked then have an editor approve the piece. Because of all of the quality check that happens that means that a link from a site of this nature is more likely to be the most legitimate.
Each of these types of links can and does play a role in most link programs. Trusted links however, are not normally achieved through a link building program but through an interactive public relations campaign. Often it takes public relations folks (or ex-journalists) to know how to pitch a site or a person for an article.
Out of the rest of link types, links from .edu and established .org domains are next on the list. They are usually difficult to get, which makes them carry more weight than standard links.
In addition to the type of links, the link text used will have a significant impact on rankings. Ideally you will want to change out your link text to focus on a diverse keyword list. If you sell shoes you may want to have different link text variations such as:
- Store X - Tennis Shoes, Walking Shoes, Cowboy Boots and Dress Shoes
- Reebok Shoes, Nike Running Shoes, New Balance Tennis Shoes from Store X
- Discount Brand Name Golf Shoes, Running Shoes and Bowling Shoes
To help the process along, link tools can be purchased to help find links, track submittals and track who links to you and who links to your competitors and not to you. Many can be found by doing simple searches in your favorite search engine.
In the end it will take time and persistence to obtain a solid link base. Zunch offers special link building programs that can make the difference in your rankings. Wether your domain is brand new or you have existed for years and are looking to secure your visibility Zunch can help, contact us today.
If you've missed any of Jeff Martin's past SEO 101 Refreshers-- check them out.
SEO 101 Refresher Part 1: Navigation
SEO 101 Refresher Part 2: Canonical Issues
SEO 101 Refresher Part 3: Dynamic URLs
Zunch Director of Click Fraud Services Jeff Martin was recently featured in an article in Internet Retailer about click fraud. Check it out.
Zunch was also recently featured in DM News.
I attended a informational Webinar today on Pay-Per-Call. It was sponsored by SEMPO and moderated by a representative from Ingenio, who currently has a Pay-Per-Call product that is designed for national and local advertisers.
Pay-Per-Call is similar to Pay-Per-Click in many ways. Advertisers are able to select a category, establish monthly budget and bid against the competition. The major difference is the consumer will be directed to call a "vanity" phone number to place the order instead of visiting the company's Website.
The advertising dollars spent on Pay-Pay-Call has been projected to double over the next five years. Many major advertisers and advertising agencies have begun to add Pay-Per-Call to their marketing strategies. Zunch has tested this product and will offer it to clients that would benefit from this service.
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On behalf of the Zunch team, I would like to send a big congratulations to Scott Wilson for completing the necessary training to become a Microsoft Certified Application Developer (aka, "MCAD certified). This certification is required in order to build Web applications using Visual Basic .NET.
This certification required passing the following exams
Way to go Scott!
According to new data released by Nielsen//NetRatings, Web users conducted a record breaking 5.7 billion searches in January—a 39 percent increase from last January.
Search Rankings
• Google- 48 percent
• Yahoo!- 22 percent
• MSN- 11 percent
• AOL- 6.5 percent
“Web Users are conducting more searches not because they can’t find what they’re looking for, but because search as a utility has become deeply ingrained into people’s everyday lives,” said Ken Cassar, chief analyst, Nielson//NetRatings.
He’s absolutely right. That’s why it is imperative to have your Website submitted to search engines and directories if you want your business to be successful. Here at Zunch, we apply proven search engine optimization techniques to place our client's Websites in the top positions of all the major search engines and directories.
With search use at an all-time high---Is your business in good hands?
Our very own Terrence Ou had the grand opportunity to attend a breakfast with Deputy Secretary of Commerce Dr. David A. Sampson on Friday.
The Dallas-native returned home for a discussion with Dallas businesses about Bush’s American Competitiveness Initiative—which encourages American innovation and the strengthening our nation’s ability to compete in the global economy.
Sampson said the key to surviving in the global competition is to export to India and China. That’s right—China. Zunch is already the leading U.S. search engine marketing company in China and continues to gain a great reputation for technology advancement as well as professionalism.
The Department of Commerce as well as the Consulate General in Shanghai have both been in talks with Terrence. It is gratifying to know that the Department of Commerce believes that Zunch can provide the U.S. Commercial Service with an search engine marketing solution that is essential for every U.S. business trying to tap into the Chinese market.
We do.
Our Website design and development teams have been doing some fantastic work. Check out the portfolio.
Recently, they totally redesigned and developed the Website for Exhibit Store, an excellent resource for trade show booths, components and accessories.
Some of the features of the design:
- Colors are set in a style sheet allowing easy editing and customizable color scheme of entire site simply by selecting the colors they want to use.
- Seamless Pay-Pal integration
- Customized e-commerce system with a where users can save multiple sets of products for proposals or later use.
Great job everyone! Keep up the great work.
According to a recent study released by Forrester Research, some Internet companies still haven’t realized that Website designs are actually business decisions.
Analyst Nate Root says companies constantly change their Website designs to keep up with branding changes, add new features and fix problems but they never consider the financial impact of those changes.
Of web professionals at 89 of the companies that Forrester surveyed, only 13 percent of them measure the ROI of all the changes they make to their Websites. While 50 percent of them measured the ROI of major changes, the rest of the professionals don’t measure the ROI of any of the changes.
Here at Zunch, our Website design team understands the business value of the design process by taking into account the External ROI as well as the Internal ROI. We have continued to help companies avoid the damaging costs of bad Web design with our professional service—mainly because we know that usability is key.
There is simply no use in having a company Website if its design can result in the loss of potential sales and users can’t maneuver and find what they are searching for.
I wasn’t going to make this announcement until sometime next month…but I can’t hold this exciting news any longer.
A powerful, customizable and user-friendly blogging platform is in the making by the talented Zunch team. While only in beta stage and improving by the minute, Sympozeum is sure to provide your business with the many advantages blog marketing has to offer.
Some of these advantages include being able to develop a rapport with your customers, allowing you to participate in their discussions as well as receive feedback and build trust. Blog marketing allows you to draw your customers and potential customers into conversations, providing your company with an online Interactive forum. Isn’t this what every company wants?
It also provides your company with search engine visibility when fresh content is posted regularly and there are natural inbound links from related sites. Blogs and blog posts tend to receive high search engine rankings because they were built with search engines in mind. Blogs have search engine optimization written all over them.
Sympozeum will offer you an easier and more effective way of bringing customers and prospects to your site. A few of the many features this search engine friendly platform will provide include a robust WYSIWYG editor and flexible templates that make for easily updated blogs to which users and site visitors can start posting in no time. It will also offer the ability to add RSS feeds as a way to summarize and syndicate a site’s blog content.
There….. It’s in the open now.... I feel much better.
As if being recently named the Top SEO Company by PromotionWorld.com wasn’t big enough—the talented team here at Zunch has been hit with another outstanding accolade.
Zunch Communications has once again been ranked the top search engine optimization company on topseos.com. This means Zunch beat out more than 10,000 Internet marketing firms worldwide. Absolutely phenomenal!
Zunch continues to receive these awards for its search engine optimization work because its team works hard and is totally committed to the success of its clients. No where else will you find a more experienced team of SEO professionals that is driven by measurable results.
No where else.
We have some very exciting news for our clients.
The Zunch Interactive Public Relations team will now be offering an Internet Media Monitoring Service for our Interactive PR clients. This means that we are now able to keep track and manage all their Internet media coverage. How exciting!
With this new service, our team will be able to provide our clients with the full-text of their Internet articles as well as e-mail Internet transcripts and links directly to them. Our clients will be able to receive e-mail Internet transcripts and direct links through their e-mail and Websites to the URL of their articles. Our team will also be providing our clients with daily e-mail notifications of their Internet results— all this for a flat monthly service fee, no per item charge.
This new service is definitely taking Zunch to the next level in its Interactive PR offerings. Our team already aggressively promotes our client’s online presence by conducting various Interactive PR initiatives such as online media relations, press release optimization and distribution and online community outreach.
What more is there to say? Zunch has dominated the search engine optimization industry for years now--and with this new Interactive PR service—it’s only a matter a time before we take over that industry as well.
Our hardworking search engine optimization experts here at Zunch are once again being recognized for their outstanding work. Zunch Communications has been named the Top Search Engine Optimization Company by PromotionWorld.com. Please, let's not confuse our ranking with the petty phrase “Top 10.”
It is an absolute honor to receive an award that simply states that your company is the best. And you know what—we are! If you don’t believe me—check out the Website for yourself. The Zunch team has known for some time now that our professional SEO team was equipped with the experience and skills to implement a winning search engine marketing strategy for any company. It’s just nice to see that others are recognizing our leading position in this industry.
Zunch… Spanish for Best SEO Company.
I read a surprising article today that stated Google is the top-rated search engine in China. Google outperformed Baidu, Sohu/Sogou and Alibaba/Yahoo in 11 of the 13 factors that were measured. Astonishing- to say the very least.
According to the study, which was conducted by Keynote Systems, the most important “impact drivers” for Chinese searches are general search quality, home page design and image search quality. Does that not have Zunch written all over it or what? These findings validate the many reasons why Zunch packages its search engine optimization services, products and Interactive marketing skills in the booming Chinese market. Last year, we launched our Zunch Chinese language Website (thanks to our very own Terrence Ou) that has been very well received in the country. The Zunch team also created the first Chinese search-friendly Content Management System as well as maintains an office in Shanghai. You want global, we’ll give you global.
Let’s get back to Terrence. Terrence has been doing some wonderful things in China. He has been spreading the news about Zunch’s amazing search engine optimization technology and services and just recently signed our newest client—one of the top 20 law firms in China. Nice job T!
With Google leading the way in China-- this places Zunch in a position to execute at a much higher level. We’ve been increasing our client’s ranking on Google for years— and now with China users conducting an overwhelming number of searches on the site, there’s no limit to what Zunch can--or better yet--will do for international and Chinese companies wanting to do business in China as well as Chinese companies wanting to do business outside of China.
As Chinese businesses aim to increase their online presence, they can count on Zunch to provide the tools and services they need to market effectively.
Stay in the loop of what Zunch is doing in the Chinese market by checking out Terrence’s experiences at http://www.zunchina.blogspot.com. My fellow Zuncher is doing some really cool things.
Ahhhh…an international sip of Zunch. Now that’s refreshing.
The blog of a Zuncher. The thrills, trials and tribulations of working for one of the top ranking search marketing firms in the world. Though not an official site of Zunch Communications, Inc., this blog is unofficially sanctioned by the company.
