In China, there's one thing that is hotter than SEO. It is NBA! Thanks to the joint effort of David Stern and Yao Ming, China is now a big country of NBA. Terrence walked through the most bustling street of Beijing in Wangfujing area tonight and saw the evidence of NBA's influence in Chinese economy and culture.

Priced at RMB520, which is $69 in USD, Yao Ming and TMAC's jerseys are displayed in Adidas Store. MVP Steve Nash is in the window of Nike Store. Frequently, Terrence saw young guys wear jerseys of Lakers and Kings. That's nothing odd here - Yao Ming is inviting eight NBA stars to play in China on September 10 for a charity event. Players such Steve Nash and Camelo Anthony have promised to be here!

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Zunch has partnered with major Chinese IT and Internet leaders to present a search engine marketing seminar in Beijing.

Zunch China President Terrence Ou will be speaking to more than one hundred Chinese business leaders on the latest in search engine optimization (SEO) technology and techniques, explaining how SEO can be pursued to promote their businesses domestically and overseas.

The seminar comes on the heels of the May 2007 publication of Terrence's new book "SEO Unlocked." Written in Chinese, Terrence's book offers an in-depth explanation of SEO theory and practice and the use of search engines in marketing. 

The seminar will be held on Saturday, August 25, 2007 in the multi-functional hall of Beijing Publishing House of Electronics Industry, a leader in IT book publishing.

The official Website for the seminar is in Chinese at www.sinoit.org.cn. The book may be purchased online at www.seoshu.com.

Terrence's appearance in Beijing is another significant event for Zunch Worldwide, Inc. and Zunch China, Inc., demonstrating Zunch's leadership in exporting U.S. Internet marketing technology to serve Chinese ecommerce.

According to Michael Ruan, iResearch's Vice President of Technology & Research, Terrence's seminar is a "timely rain to the drought of Chinese Internet business."

Zunch China CEO John Sanchez notes, "Zunch's mission is to provide Chinese businesses with all the advantages that  Western business enjoys as a result of search engine optimization and marketing. We offer Chinese businesses the best  and most effective technology available in SEO."

iResearch, the leading Chinese Internet research guru, 800CRM, China's leading CRM software maker, and Zunch's own Shanghai Yueming Technology, Ltd. are the major sponsors of this event. Zunch has had a presence in China since 2005, and currently serves clients in Beijing, Shanghai, and Shenzhen.

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A world-famous soy sauce company based in Taiwan has agreed to have Zunch market their business online in Asia-Pacific rim.

With this service agreement, Zunch has successfully entered the Taiwan market. It is another significant progress for Zunch's expansion to overseas, especially the booming China and Asia.

Terrence Ou who's in charge of Zunch APAC business development visited Taipei in 2006 and offered two speeches to top companies in Taiwan.

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Zunch SEO specialist Terrence Ou has recently got his SEO book, Unlock SEO: Search Engine Optimization and Successful Website Strategy published in Beijing, China. This is the first time ever that an American SEO specialist receives such an honor.

This book has been endorsed by John Sanchez, CEO of Zunch and a dozen of leaders in China's IT business.

The book has a companion site in Chinese at www.seoshu.com, designed by Zunch China Yueming Technology Ltd.

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Zunch China, Inc., http://www.zunch.cn, a leading search engine optimization (SEO) and search engine marketing (SEM) services provider, continues to expand its presence in China and has recently added eighteen new Mainland China clients from a range of businesses including real estate, career search, B2B foreign trade, and manufacturers.

Additionally, Shanghai Yueming Technology Ltd., a Shanghai-based Web development company has agreed to join forces with Zunch China to provide quality service to American and Chinese clients with Zunch standards.

Author and search engine marketing expert Terrence Ou, President and COO of Zunch China, stated, "Through our earlier efforts in China, we've established that we are a company that can get results for Chinese companies marketing services to other countries. As a result, we are entering into agreements with an increasing number of businesses based in China.

"With the Olympics coming to China in 2008, many Chinese businesses want to establish a presence on the Web that will allow them to market their services to English-speaking visitors and countries. Zunch China is the perfect vehicle for them to do so. We've built Zunch China to offer our Chinese clients a distinct advantage in reaching the global marketplace, and our clients are seeing positive results."

Added John G. Sanchez, CEO of Zunch China, "We're spent several years establishing a presence in China. It's important to the Chinese business community to know that we are a company that wants to be a part of China's eCommerce development and that we will be establishing our Chinese headquarters in Beijing in the near future. We want to make sure that when a business in China retains us, they know they are partnering with a company that can deliver on its promises."

Zunch is becoming a power in serving Chinese eCommerce market. Supported powerfully by Zunch's connection to China's key players in China IT industry, Zunch is moving forward to the East and leave many competitors domestically and internationally far behind. Zunch is becoming a power in serving Chinese eCommerce market. Supported powerfully by Zunch's connection to China's key players in China IT industry, Zunch is moving forward to the East and leave many competitors domestically and internationally way far behind.

According to Terrence, a Chinese native, doing business in China is quite different from developing a market in the U.S. Technology advantage is the key, of course. However, that won't secure a contract. Relation talks! Culture plays! Zunch has established solid relations at higher level of decision-making in China's information technology, which bless the growth of Zunch service in this huge market.

About Zunch China, Inc.
Zunch China, Inc. is a search-centric, technology driven full-service Web presence management company that helps China-based businesses realize their online potential by employing proven and ethical online solutions and techniques that deliver the highest ROI. Headquartered in Dallas, Texas, Zunch China provides integrated interactive solutions that include search engine optimization, paid search marketing, mobile search marketing, website design, viral marketing and development and website analytics. Zunch China also specializes in click fraud detection, localization and globalization services, blog marketing and interactive public relations. For more information, please visit http://www.zunch.cn or http://www.zunch.com/china_seo.cfm.

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The 2006 CIC China Search Engine Market Survey Report has just been released and it shows that Baidu's market share has increased dramatically in the year by taking up 60% of the market share in Beijing, Shanghai and Guangzhou. Google's market share has declined by more than 10% compared with the same period of last year.

The 2006 CIC China Search Engine Market Survey Report was completed by the newly established Beijing Zhengwang Consulting Company, whose founder and chief analyst Lv Bowang oversaw the survey himself.

The survey results shows that Baidu's market share in those three cities has increased by 13-14% in 2006. In particular, it has taken about 80% of the market in Beijing where college students are the main source of its users, despite that the non-college student users in Beijing are also on the increase. In comparison, Google only occupies about 20.6% of the market share in Beijing, a drop of 12% compared with the year before.

On the Beijing search engine market, Yahoo is another search giant besides Baidu that has seen a rising market share, although its 3721 service is contributing less and less to the company's search service.

Also different from the previous year, the shares of Sohu and Sogou, which previously had good momentum, have declined in the three major cities.

-from iResearch TechNews at http://english.iresearch.com.cn/html/search_engine/detail_news_id_7522.html

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Use Top Three Market Penetration Tools of Search Engines, IM and Email to Enter China Market

By Catherine Zhang, Overseas Dept. at iResearch Inc., Shanghai, China

In iResearch’s recently issued 2006 China Online Economy Research Report, according to the user statistics of Internet segment markets, the penetration rate of search engines, instant messenger and email is the highest of all and takes 87.4 percent, 83.8 percent and 79.3 percent of Internet users in China representatively in 2005. The emerging Internet services such as blogging and online magazine have accumulated a considerable amount of users.

iResearch estimates that the number of Internet users in China will exceed 130 million in 2006 with a increase of 18 percent year on year. The compound growth rate is expected to be 10 percent in the next five years and the number of Internet users will rise to 232 million. The number of China's Internet users has access to the fresh period of rapid, sustained and stable development. With the increase of the number of Internet users, the number of Internet application services target clients and usage users is increasing significantly.

The huge number of Internet users in China is not only promoting Internet traffic and advertising efficiency, but is also transforming the increase of Internet user amount to the growth of industry revenues in Internet industries that rely on the payment of individual users. This is a simple rule for online game, online travel booing and C2C ecommerce. If user penetration rate reached a certain level, Internet enterprises will gradually face the trial of user satisfaction, user loyalty and other product proof. The core of competition will transform and enhance the level of user experience.

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Don't be surprised! Google's Chinese name-- their official Chinese brand does not really tell their business! As a Chinese national, I must shake my head about it. Come on, Google! You've upset your fans in China.

"谷歌" - Google's Chinese name that has just been announced aroused much more criticism than praise from blogs and forums throughout China's Internet. The deadly explanation of 谷歌 simply indicate that Google is not a creation of information technology, rather, a pre-industrial antique. 谷歌 -- can be interpreted as "Song of Harvest," which is actually what Google's Chinese marketing staff claimed. They wanted to express that a searcher will get very rich search results by using Google.  When hearing Google, very few people can immediately write in Chinese as 谷歌.

Google, as suggested by many fans in China, should ask for the public to nominate Chinese translations for a good name, and use this process as a marketing solution to make Google better known. However, obviously, Google China did not make this happen. That is really a pity!

Yahoo and Baidu should be the happiest men to see 谷歌.

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Since Zunch's presence at Ad-Tech Shanghai in November last year, Zunch has become the name of search engine optimization in China. There is a lot of expectations of Zunch's eventual business operation in China from industry peers and from companies thirsty about search engine marketing. According to Laura, marketing manager of iResearch, China's leading search marketing information consulting site, Zunch is the search engine optimization industry leader in China, not just a business to provide quality SEO services, but an organization whose duty is to set up the industry standard of SEO practice in this second largest Internet market in the world.

Localization is the key for every U.S. business who is interested in entering China market. SEO is of no exception. Zunch has made tremendous efforts to get ready to play the ball, a lengthy and highly labor-intensive procedure that no other SEO firm can imagine

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Zunch, the only American interactive marketing firm who has built ties to China, is now celebrating Chinese New Year of Dog. The year of 2005 marked Zunch's initial march into China's huge Internet market. The new year of 2006 will see Zunch's firm establishment of her China presence.

The China Internet market reacted Zunch's involvement with warm welcome while with a little worry. Recently, my colleague Robin, our SEO specialist in China, found a very interesting post on some Chinese blog sites and online magazine. It is about Zunch's entering into China. Below is my rough translation (Please excuse any error in English. The original was posted on our Chinese blog at http://blog.zunch.cn). Enjoy!

Top SEO Firm Entering China, Chinese SEO Industry Speeds Up

from: http://www.ccwonline.com.cn/content.aspx?did=394564
and http://blog.donews.com/jdwo/archive/2006/01/11/690800.aspx

Everybody who watches SEO should know during this time,  that a highly-repuated SEO company in the U.S. will enter China in March with high sound/tone. Now they are in the middle of preparation and building up their momentum.

That is Zunch. From their Chinese website, we found their service model and ideas are similar to those of our local quality SEO company’s.

This company, while entering China, has brought in and sponsored SES-Nanjing.  The SES is the top search marketing conference ever held in China. Earlier, they sponsored Shanghai AD-TECH.

From their high tone, we can see that Zunch’s entering China will have significant impact on Chinese SEO industry and even to the entire search marketing industry. Zunch’s involvement will directly promote Chinese SEO to a new level up, and greatly increase the influence of SEO in China.

First, Zunch will announce a new generation of web marketing solution – clients are not just give out money for advertising, but also can know whether their investment will achieve anything and where to invest. Internet marketing companies should not just sell advertising products, but should use their technology to help clients how to analyze and position themselves in the market. For example, existing Baidu and Google agents only sell their products, but SEO firms are spending more energy in Internet marketing theories and practice.

Meanwhile, Zunch’s entering China has also directly brought Chinese SEO into global SEO business and Zunch will bring foreign countries’ experience into China. If we can say that in the past, many companies said SEO was just playing tricks rather than a legitimate industry, now, Zunch’s coming to China has made many clients directly feel that SEO does exist!

Of course, in the meantime, Zunch’s coming to China has greatly encouraged Chinese SEO companies, giving them great confidence about their business. Previously, small investors and small SEO firms were very hesitant and lacking of confidence, now they should focus on how to find opportunities and profit models.

For those who have made their minds to be the leaders of second generation search marketing, Zunch’s involvement has made the competition much more severe. They will have to face the music (of Zunch) and learn how to “dance with a wolf”* while lacking capital investment. From what Zunch is hiring, most Chinese SEO companies can’t work with only one or two key specialists. This model will face great challenge ever. For Chinese SEO firms who do not have brand reputation, it is very difficult to compete against Zunch, because they want to train SEO specialist but they are also afraid of losing them afterwards – the specialists they have trained may become their competitors in the future.

Since last year, Chinese SEO is moving to a few highly-advantaged firms and many small workshops or garbage companies have gone to history. From now on, from the competition against companies like Zunch who has great international background, China will finally have her own SEO and search marketing companies of great brands.

China’s SEO business must break through in 2006, so that they can have the way to cope with foreign competition. On the other hand, Zunch and other foreign interactive marketing companies will have to pay something to be able to adjust to the Chinese market.

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*Dance with A Wolf: When foreign business enters into China, Chinese local business is facing geat challenges. In such a tipical situation of sever competition and challenge, Chinese business has to face the music. They treat foreign competitors as "wolves" and compete against them in a way of "dancing with wolves." This has been extremely true since China entered WTO and is forced to comply with WTO's standards of opening the market. To Chinese local internet marketing companies, Zunch is a "wolf."

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Our Chinese toll free line just works so well in China. Not only interested clients dial the number,  but our partners in China have found a great way to get hold of Zunch before we set up our China office. Monday night, an Australian media writer residing in Shanghai grabbed the phone, punched in the number and reached me. Lindsay, a writer for EuroBiz and Shanghai Business Review, interviewed me about search engine marketing in China and the role Zunch will play in that huge search market. The main issue throughout the interview, is how search engine marketing can help foreign business tap into China.

The interview was about 40 minutes. We have also agreed to meet in Shanghai soon in March for more discussions. And this time, she'll be interviewing Mr. John Sanchez, CEO of Zunch Communications.

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