Search marketing ROI is at the highest level in 15 months, according to a new study released by Performics.  I'm continually amazed at the power and opportunity of search marketing.  I also love to see and hear from new converts, typically those clients who come to us with a great product and smart website, but no optimization.  After implementing a search strategy, they soon discover what has been missing all along.  Targetted and qualified visitors begin appearing on the site and making business decisions (a purchase, a lead, etc) which propel the business.  It really is a beautiful thing!

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