A Court Case Web Advertisers Should Watch Closely

Thursday, November 01, 2007

A Court Case Web Advertisers Should Watch Closely

Posted By James Sadler

U.S. District Court Judge John H. McBryde has decided to let American Airlines proceed with its lawsuit against Google.

The airline's complaint alleges that Google allows rivals to pay to have links to their sites appear when computer users search Google for American trademark terms, such as AAdvantage. American claims that Google was infringing on its trademarks and deceiving consumers.

Google has successfully fought lawsuits making similar claims in the past. GEICO had sued Google for similar reasons but Google prevailed in that matter. And reportedly other companies have filed similar lawsuits against Google alleging that paid advertising by competitors amounts to trademark infringement.

The Judge actually gave no reason for his ruling, but it is interesting that he must have found reason to ignore the precedence established by the GEICO case against Google.

Should American prevail, and odds are an actual trial is still far off in the future (not to mention the appeals that will no doubt follow), the case has the potential to change the face on online advertising. Worse for Google, it potentially could strike a blow to their whole business model.

We'll keep track of the case as it slowly develops.

No comments found for this post.

Title:

<div id="sidetop"></div>
			<div class="side_content">
				<h2>About</h2>
					<p>The blog of a Zuncher. The thrills, trials and tribulations of working for one of the top ranking search marketing firms in the world.
Though not an official site of Zunch Communications, Inc., this blog is unofficially sanctioned by the company.</p>
				<h2>Categories</h2>
					<ul><li><a href="http://blog.zunch.com/category/News/">News</a> (55)</li><li><a href="http://blog.zunch.com/category/Zunch_China/">Zunch China</a> (31)</li><li><a href="http://blog.zunch.com/category/Zunch_Press/">Zunch Press</a> (19)</li><li><a href="http://blog.zunch.com/category/Development/">Design & Development</a> (24)</li><li><a href="http://blog.zunch.com/category/Products/">Products</a> (5)</li><li><a href="http://blog.zunch.com/category/Industry_News/">Industry News</a> (35)</li><li><a href="http://blog.zunch.com/category/Services/">Services</a> (1)</li><li><a href="http://blog.zunch.com/category/Search_Engine_Optimization/">Search Engine Optimization</a> (6)</li><li><a href="http://blog.zunch.com/category/Website_Launches/">Website Launches</a> (1)</li><li><a href="http://blog.zunch.com/category/ZunchPeople/">Zunch People</a> (19)</li><li><a href="http://blog.zunch.com/category/PayPerClick/">Pay Per Click</a> (3)</li><li><a href="http://blog.zunch.com/category/WebsiteContent/">Website Content</a> (4)</li></ul>
		
				<h2>Archives</h2>
					<ul><li><a href="http://blog.zunch.com/archive/2005/10/">October 2005</a></li><li><a href="http://blog.zunch.com/archive/2005/11/">November 2005</a></li><li><a href="http://blog.zunch.com/archive/2005/12/">December 2005</a></li><li><a href="http://blog.zunch.com/archive/2006/1/">January 2006</a></li><li><a href="http://blog.zunch.com/archive/2006/2/">February 2006</a></li><li><a href="http://blog.zunch.com/archive/2006/3/">March 2006</a></li><li><a href="http://blog.zunch.com/archive/2006/4/">April 2006</a></li><li><a href="http://blog.zunch.com/archive/2006/5/">May 2006</a></li><li><a href="http://blog.zunch.com/archive/2006/6/">June 2006</a></li><li><a href="http://blog.zunch.com/archive/2006/7/">July 2006</a></li><li><a href="http://blog.zunch.com/archive/2006/8/">August 2006</a></li><li><a href="http://blog.zunch.com/archive/2006/9/">September 2006</a></li><li><a href="http://blog.zunch.com/archive/2006/10/">October 2006</a></li><li><a href="http://blog.zunch.com/archive/2006/12/">December 2006</a></li><li><a href="http://blog.zunch.com/archive/2007/1/">January 2007</a></li><li><a href="http://blog.zunch.com/archive/2007/2/">February 2007</a></li><li><a href="http://blog.zunch.com/archive/2007/3/">March 2007</a></li><li><a href="http://blog.zunch.com/archive/2007/4/">April 2007</a></li><li><a href="http://blog.zunch.com/archive/2007/5/">May 2007</a></li><li><a href="http://blog.zunch.com/archive/2007/6/">June 2007</a></li><li><a href="http://blog.zunch.com/archive/2007/7/">July 2007</a></li><li><a href="http://blog.zunch.com/archive/2007/8/">August 2007</a></li><li><a href="http://blog.zunch.com/archive/2007/9/">September 2007</a></li><li><a href="http://blog.zunch.com/archive/2007/10/">October 2007</a></li><li><a href="http://blog.zunch.com/archive/2007/11/">November 2007</a></li><li><a href="http://blog.zunch.com/archive/2007/12/">December 2007</a></li><li><a href="http://blog.zunch.com/archive/2008/1/">January 2008</a></li><li><a href="http://blog.zunch.com/archive/2008/2/">February 2008</a></li></ul>
		
				<h2>Authors</h2>
					<ul><li><a href="http://blog.zunch.com/author/joe_mocerino/">Joe Mocerino</a> (13)</li><li><a href="http://blog.zunch.com/author/LaKisha_Miller/">LaKisha Miller</a> (57)</li><li><a href="http://blog.zunch.com/author/Terrence_Ou/">Terrence Ou</a> (13)</li><li><a href="http://blog.zunch.com/author/Scott_Wilson/">Scott Wilson</a> (6)</li><li><a href="http://blog.zunch.com/author/Tyson_Kirksey/">Tyson Kirksey</a> (1)</li><li><a href="http://blog.zunch.com/author/Gina_Hamm/">Gina Hamm</a> (14)</li><li><a href="http://blog.zunch.com/author/Matthew_Shehorn/">Matthew Shehorn</a> (1)</li><li><a href="http://blog.zunch.com/author/Laura_Deerfield/">Laura Deerfield</a> (1)</li><li><a href="http://blog.zunch.com/author/Mike_Waltman/">Mike Waltman</a> (1)</li><li><a href="http://blog.zunch.com/author/Steven_Beaney/">Steven Beaney</a> (1)</li><li><a href="http://blog.zunch.com/author/James_Sadler/">James Sadler</a> (83)</li><li><a href="http://blog.zunch.com/author/Albert_Trevino/">Alberto Trevino</a> (2)</li><li><a href="http://blog.zunch.com/author/Austin_Montgomery/">Austin Montgomery</a> (1)</li><li><a href="http://blog.zunch.com/author/Chris_Gomez/">Chris Gomez</a> (2)</li><li><a href="http://blog.zunch.com/author/Amit_Pandya/">Amit Pandya</a> (1)</li><li><a href="http://blog.zunch.com/author/Josh_Cantu/">Josh Cantu</a> (1)</li><li><a href="http://blog.zunch.com/author/Lisa_Shaps/">Lisa Shaps</a> (1)</li><li><a href="http://blog.zunch.com/author/Dan_Slater/">Dan Slater</a> (1)</li><li><a href="http://blog.zunch.com/author/Craig_Waugh/">Craig Waugh</a> (2)</li><li><a href="http://blog.zunch.com/author/Kelland_Drumgoole/">Kelland Drumgoole</a> (1)</li></ul>
<h2>Links</h2>
<ul>
<li><a href="http://blog.zunch.cn" target="_blank">Zunch China Blog</a></li>
<li><a href="http://www.zunch.com" target="_blank">Zunch Corporate Site</a></li>
<li><a href="http://seo.zunch.com" target="_blank">Search Engine Optimization</a></li>
<li><a href="http://www.zwebcommurce.com" target="_blank">Search Friendly Shopping Cart</a></li>
<li><a href="http://www.clickfrauddetective.com" target="_blank">Click Fraud Detection</a></li>
</ul>

<div  style="padding-left:30px">
<p>
	<div style="width:120px;"><script type="text/javascript" src="http://embed.technorati.com/embed/8knrut72h.js"></script></div><br/><a href="/z-feeds/blog_feed_1.xml"><img src="/z-images/xml_button.gif" border=0 alt="RSS Feed" /></a><br />
	<a href="http://www.globeofblogs.com/" target="_blank"><img src="http://globeofblogs.com/buttons/gob_gob.gif" border=0 alt="" /></a><br />
	<a href="http://www.blogarama.com" target="_blank"><img src="http://www.blogarama.com/images/button_sm_2.gif" border="0" alt="Blogarama - The Blog Directory"/><br/>
<a href="http://www.blogcatalog.com" target="_blank"><img src="http://www.blogcatalog.com/images/buttons/blogcatalog5.gif" alt="Search For Blogs, Submit Blogs, The Ultimate Blog Directory" border=0 /></a><br/>
<a href="http://www.Bloggernity.com/" target="_blank"><img src="http://www.Bloggernity.com/images/80x15.png" alt="blog search directory" width="80" height="15" border="0"></a><br/>
<A HREF="http://www.bloghop.com" TARGET="_blank"><IMG NoTemplate='true' SRC="http://www.bloghop.com/img/button/bloghop_small1.gif" WIDTH="80" HEIGHT="15" BORDER="0"></A><br/>
<a href="http://www.lsblogs.com/"><img src="http://www.lsblogs.com/img/lsblo_small.gif" border=0 alt="Listed in LS Blogs"></a><br/>
<a href="http://add.my.yahoo.com/content?.intl=us&url=http%3A//blog.zunch.com/z-feeds/blog_feed_1.xml"><img src="http://us.i1.yimg.com/us.yimg.com/i/us/my/addtomyyahoo4.gif" width="91" height="17" border="0" alt="Add to My Yahoo!"/></a><br/>
<a href="http://dir.blogflux.com/"><img src="http://dir.blogflux.com/images/80x15.gif" alt="Blog Flux Directory" border="0"></a><br />

<a href="http://blogintro.com/"><img SRC="http://blogintro.com/Images/Introduced2.jpg"/> </a><br />

</a>
<br>
<a target="_blank" href="http://www.all-blogs.net"><img src="http://www.all-blogs.net/images/logo80x15.gif" alt="All-Blogs.net directory logo" width="80" height="15" border="1"></a><br>
<a href="http://www.blog-directory.org"><img src="http://www.blog-directory.org/images/listed.jpg" alt="Blog Directory" height="20" width="104" border="0"></a><br>
<a href="http://www.addurlblog.com/" title="Blog Directory"><img src="http://www.addurlblog.com/imgs/logo02.gif" width="80" height="15" border="0" alt="Blog Directory - Add Link"></a>
</p>
</div>
			</div>
			<div id="sidebottom"></div>
		</div>
		
		
		<div id="blog-footer">
			<strong>Powered by <a href="http://www.sympozeum.com" target="_blank">Sympozeum_blog.zunch.com v.BETA 4.2.1</a></strong><br><br><div align='center'><a href='http://www.zwebcommurce.com/'>eCommerce Shopping Cart Software</a> | <a href='http://www.clickfrauddetective.com'>Click Fraud Software</a> | <a href='http://www.zwebtulz.com'>Web Analytics</a> | <a href='http://www.sympozeum.com'>Blog Marketing</a> | <a href='http://www.zunchdirectory.com/'>Zunch Directory</a><br><a href='http://www.zunch.com'>eCommerce Website Design</a> & <a href='http://seo.zunch.com'>Search Engine Optimization Company</a></div>
		</div>
	</div>
</div>

</body>
</html>