You know how sometimes you'll do a search in Google and in the Search Engine Results Pages (SERPS), there'll be a listing that looks like what you want, only when you click on it you can't find what you were looking for on that page? There's actually a little trick that most people don't know about that will help you find that well hidden word or phrase.

Maybe I can explain this best with an example. Let's say I'm trying to find the names of marketing managers for business products companies.

I do my search, and "Wile Coyote Acme Business Products" turns up in the results. Only when I click on the link, I can't find the marketing manager's name anywhere on the page.

Well, assuming the marketing manager’s name is buried somewhere within that site, Google has a tool that makes it easy to find.

It's called "Search Within Site,” and here's how it works:

1.  Go back to the to Google page.

2.  Click on "Advanced Search". You’ll find it to the right of the box you type your search terms in.

3.  At the top of the “Advanced Search” page, you’ll see options for the word or words you are looking for. Type your search term into the appropriate box. In our example, you’d type in “marketing manager” in the field “Find Results With Exact Phrase.”

4.  Midway down the “Advanced Search” page, you’ll find "Only Return Results from This Domain". Type in the company's web address into the field to the right of it.

5. Hit your “Enter” key or  click "Google Search".

If the term you are searching for is on the site, it will show up in these search results.

It takes a few more steps than the typical search, but it's worth the effort to dig a little deeper into a site and find exactly what you’re looking for.

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