Good design is easy to spot. In a nutshell, it is memorable, visually pleasing, the message conveys its purpose and it represents the brand well. And it is no wonder. That is what graphic designers are trained to do.

Web design follows the same principals of design and elements of design. The same tricks and solutions work aesthetically. But, there are 2 other factors that make the problem solving end a bit tricky:

And those are big. The added dimensions for web design make it a challenging medium. Knowing what will happen to your design as it is being coded, understanding why users may not “get it”, and designing with scalability in mind are things that only seasoned web designers can foresee. Companies who hire designers who are not familiar with the inner workings of the internet are often left with a beautiful but short-lived website.

Do yourself a favor. Hire specialists, experts in web design, people who know their craft and are passionate about it. There are web firms geared towards all sizes of businesses and projects. And there are firms like Zunch, who offer several service levels from start-up to enterprise. Do a bit of research and don’t sell your company short. Instead, invest in the best web presence your budget can handle.

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