Using imagery online can make your site aesthetically pleasing and make a lasting impression. It gives insight into your company’s vision and personality.

When choosing photography for your business’s site, there are several things to look for that help you find a winner:

1. Mood

Lighting, overall tone, and facial expressions, among other things evoke different emotions and have connotations with them. Be sure these create a positive mood on your site.

2. Brand Cohesion

Photography tells a story. Choose images that support the brand, contextually &  visually. Match colors where possible, and place the user in a setting that feels right for the rest of the story to play out.

3. Target Audience

Make sure the message you’re sending is reaching the intended ears and eyes. A librarian may look at things differently than an engineer. Be sure you don’t pick personal favorites, but ones that will support the desired actions.

4. Budget

A stock photo can cost anywhere from $100 to $1000s. While you have to use your budget wisely, it’s most important to HAVE A IMAGERY BUDGET. Whether you have many images or one global photo, make sure your site has visual impact.

The designers at Zunch have an eye for imagery that makes an impact.  We know how to make it work with usability, branding, layout, hierarchy  and other design elements. See our portfolio for samples of Website design that gets results!

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