There is a wealth of health related information available to people online today. Research, facilities, tools and methods have all evolved, and the medical industry is as progressive and high tech as any field out there. Somewhere in the focus of information, it seems much of the industry has a lack of focus on the presentation of the information.

The presentation of the information is essentially the “bedside manner” of the document/ page. There are ways to deliver that information so that is it easier to understand, helpful to the user and sensitive to what may be personally traumatic or even devastating circumstances.

The big challenge is putting the user first. If you can first understand their state of mind, you can better deliver a message that communicates what they need. It is important to consider not just the situation, but how it would be as the patient or their mother, husband or son. Visually, you may want to convey a blend of emotive aspects, such as calmness, caring, authority, trustworthy, clean, focused, and helpful. It is also important to remember that anything that can help them is most important. At a confusing and shaken time in their lives, it is important to make it easy to find directions, phone numbers, documents they’ll need to download, and even tips for caregivers and support.

This thought process translates into every detail. The use of clean, calming colors is the foundation for the environment. Blended with the right photos with sensitive, understanding, yet strong faces can create a warmth and connection. Clear, simple type and consistent navigation structures and a solid hierarchy of highlights on the main page and throughout help users find things with ease. All of these aspects come together for a healthcare site for users who may be in the most need of all.

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