Designing with Objectives in Mind

Thursday, April 20, 2006

Designing with Objectives in Mind

Posted By Gina Hamm

While great design is important in a website’s appeal, it is only a part of the big picture. Here are some design and marketing ideas we have used for clients that have lead their users in the right direction:

--Highlight and link to those special action areas on the main page. Example: Monitronics

--Implement functionality that supports your objectives and establishes expert status in given industries, etc. Example: Popcornopolis: They wanted to be seen as a gift resource, so we added multiple recipient shipping to their shopping cart, and pulled the ‘gift baskets’ section to the top navigation.

--Offer free services or special giveaways in exchange for a qualified ‘lead’. Example: ConferenceCall.com

--Start a corporate blog to build links and online WOM (word of mouth) about your brand, products and services. This blog is a great example!

--Give them plenty of opportunities to contact you. Example: Big D Apartments

--Use Interactive PR and Pay-Per-Click to strengthen your SEO strategy.

--Brainstorm new features every 2-6 months to stay ahead of the industry game.

At Zunch, interactive strategy is what we do everyday. Let us help your business become a major player!

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