Monday, April 17, 2006

Google's Official Chinese Name

Don't be surprised! Google's Chinese name-- their official Chinese brand does not really tell their business! As a Chinese national, I must shake my head about it. Come on, Google! You've upset your fans in China.

"谷歌" - Google's Chinese name that has just been announced aroused much more criticism than praise from blogs and forums throughout China's Internet. The deadly explanation of 谷歌 simply indicate that Google is not a creation of information technology, rather, a pre-industrial antique. 谷歌 -- can be interpreted as "Song of Harvest," which is actually what Google's Chinese marketing staff claimed. They wanted to express that a searcher will get very rich search results by using Google.  When hearing Google, very few people can immediately write in Chinese as 谷歌.

Google, as suggested by many fans in China, should ask for the public to nominate Chinese translations for a good name, and use this process as a marketing solution to make Google better known. However, obviously, Google China did not make this happen. That is really a pity!

Yahoo and Baidu should be the happiest men to see 谷歌.

PermaLink


Noguge.com

04/17/06 @ 02:18 PM | Posted By Terrence

Chinese Google fans, or Google defenders launched a site today to protest Google's Chinese name.

www.noguge.com




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