If You Want to Get Visitors to Your Site to Stay-- Follow These Simple Tips

Monday, October 15, 2007

If You Want to Get Visitors to Your Site to Stay-- Follow These Simple Tips

Posted By James Sadler

A recent survey by Forrester Research tells us that are three things visitors want when they come to your website. And if you do these things, the odds of having them stick around, and become a client or customer (if you happen to be offering a service or product) increase tenfold.

The top three things website visitors seek:

1. High-quality information: Content is the biggest influence on a visitor's decision to return to a website. If they don't see anything of interest, they're out of there. Sometimes in as little as five seconds

2. Ease of use: The site architecture should be simple and intuitive. Basically, I (an extremely technically challenged type) should be able to find what I'm looking for without a lot of work.

3. Quick to download: Visitors hate lag time as a site downloads. They get frustrated if they have to wait more than a few seconds for a page to download. and most will abandon your site in less than five seconds if they are forced to wait.

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