Friday, January 04, 2008
Internet Ad Spending Just Keeps Going Up
The final figures aren't in yet, but Internet ad spending continues to be a growth industry (even if a lot of companies still haven't figured out how to advertise properly on the Web).
Year end figures aren't available yet, but according to BusinessWeek, through the first nine months of 2007, Internet ad spending stood at $5.2 billion. That's about a 27% leap over 2006's $4.1 billion in the first nine months.
Contrast that with $15.5 billion for network TV in the first nine months of 2007, down from $16.0 billion in 2006.
Watch for this trend to continue. More dollars will plow into Internet advertising and netwrok ad spending will remain roughly even, if they're lucky.
