I read a while back that some 60-65 percent of logos are blue or contain some form of it. That certainly rings true in my experience; maybe more. There are myths that blue is the color of success. And, with 60 percent of organizations using blue, there are going to be some successful ones to note.

Blue is one of my favorite colors. But in the design realm, I’m completely bored with it. Sure, it has it’s emotive value: cool, calming, comfortable, stable, and even “low-arousal”, as this Boston Globe writer notes. That’s why blue is a safety net.

Identity is the core element in all your marketing efforts. If you want to stand out from the crowd, and if it makes sense for your company and industry, try something new. Use colors that communicate your unique values and vision. Don’t be afraid to try shades of red, orange, green, or purple to create a bit more personality, energy and warmth and to set you apart from your competitors.

Let Zunch help with your next logo design!

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