Pay-Per-Call Gaining Attention of Advertisers

Monday, March 20, 2006

Pay-Per-Call Gaining Attention of Advertisers

Posted By LaKisha Miller

I attended a informational Webinar today on Pay-Per-Call. It was sponsored by SEMPO and moderated by a representative from Ingenio, who currently has a Pay-Per-Call product that is designed for national and local advertisers.

Pay-Per-Call is similar to Pay-Per-Click in many ways. Advertisers are able to select a category, establish monthly budget and bid against the competition. The major difference is the consumer will be directed to call a "vanity" phone number to place the order instead of visiting the company's Website.

The advertising dollars spent on Pay-Pay-Call has been projected to double over the next five years. Many major advertisers and advertising agencies have begun to add Pay-Per-Call to their marketing strategies. Zunch has tested this product and will offer it to clients that would benefit from this service.

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