Search Marketing ROI Surges

Friday, June 23, 2006

Search Marketing ROI Surges

Posted By Tyson Kirksey

Search marketing ROI is at the highest level in 15 months, according to a new study released by Performics. I'm continually amazed at the power and opportunity of search marketing. I also love to see and hear from new converts, typically those clients who come to us with a great product and smart website, but no optimization. After implementing a search strategy, they soon discover what has been missing all along. Targetted and qualified visitors begin appearing on the site and making business decisions (a purchase, a lead, etc) which propel the business. It really is a beautiful thing!

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