The Do's & Don'ts of Brand Repair

Friday, March 31, 2006

The Do's & Don'ts of Brand Repair

Posted By Mike Waltman

In the course of doing business it is a given that some people may not agree with you. Consumers, now more than ever, have access to blogs, forums and other means to complain about services rendered.

Here is a short list of the do's and don'ts of repairing your brand:

Don't participate in consumer complaint blogs/forums
Don't post as a supporter for your brand
Don't beg for help on how to fix your brand in other forums

Do press releases on the company
Do beef up optimization on your company's about us page
Do write nice long testimonials for your b2b partners using your company name as a satisfied customer

Source: Zen-Sem >>

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