Wednesday, January 31, 2007

Vista Lands With a Bit of a Thud

You almost have to feel sorry for Microsoft. First Zune, their late entry to the iPod/MP3 market, rolls out to little fanfair and slow sales.

Now Vista arrives. And lands with a "thud."

Across the nation, midnight launch events were planned at stores like CompUSA.  In New York City, it had been nearly an all day affair, culminating in an official launch party at the Nokia Theater in Times Square.

But across the nation, when the stores threw open their doors, things were kind of quiet. At a CompUSA in New York City, about 60 people lined up for the launch. Unfortunately, many of them turned out for other specials the store was offering.

That's not to say the launch was a complete failure. And the reality is, Vista will become the new standard operating system in PCs over the next few years.

But Microsoft could really use some good PR right now. They constantly seem to be playing catch up on the innovative side of technology, Zune being a prime example. As well as there recent upgrade of Internet Explorer.

I upgraded to the new IE shortly after it was launched. And almost immediately reversed course and went back the older version. Although I must admit, the guys in development and other tech types here at Zunch (at least those who aren't Firefox devotees), like the newer version.

Guess I'm just a caveman copywriter.

I'm not sure what's up next for Microsoft in product launches, but it will be interesting to see if they can actually get the public excited about  their next offering.

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