According to a recent study released by Forrester Research, some Internet companies still haven’t realized that Website designs are actually business decisions. 

Analyst Nate Root says companies constantly change their Website designs to keep up with branding changes, add new features and fix problems but they never consider the financial impact of those changes. 

Of web professionals at 89 of the companies that Forrester surveyed, only 13 percent of them measure the ROI of all the changes they make to their Websites.  While 50 percent of them measured the ROI of major changes, the rest of the professionals don’t measure the ROI of any of the changes.

Here at Zunch, our Website design team understands the business value of the design process by taking into account the External ROI as well as the Internal ROI.  We have continued to help companies avoid the damaging costs of bad Web design with our professional service—mainly because we know that usability is key. 

There is simply no use in having a company Website if its design can result in the loss of potential sales and users can’t maneuver and find what they are searching for.

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