What's In a (Web) Name? Some Big Bucks Actually

Thursday, January 03, 2008

What's In a (Web) Name? Some Big Bucks Actually

Posted By James Sadler

Maybe we should make that (Web) address, since we are actually talking about URLs. Or better yet, we'll go with domain name.

While I tend to spend less than ten bucks a pop for domain when I decide to buy one, other people seem to think some domain names are worth millions. Here are the most expensive domain names/web addresses purchased in 2006 and 2007--

2006: Diamond.com ($7.5 million), Vodka.com ($3 million), Cameras.com ($1.5 million)

2007: Porn.com ($9.5 million), Computer.com ($2.1 million), Seniors.com ($1.8 million)

Pretty ridiculous, huh? Especially when you consider that very few searchers on the Web would ever enter those URLs in a search term.

I'm sure whoever is behind them considers it part of their branding, but does that really do much in the branding department? I don't think so. All they are doing is enriching whoever had the names before them. i guess there really is money to made in domain name squatting.

Whoever bought those domain names should instead consider investing in search engine optimization/search engine marketing rather than over-priced URLs. They'd definitely get more bang for their buck.

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