Yet Another Article on The Swing of Ad Budgets to the Internet

Tuesday, March 13, 2007

Yet Another Article on The Swing of Ad Budgets to the Internet

Posted By James Sadler

We hear from another corner of the media universe on how ad budgets are being sliced in other areas while increasing on the Internet.

In this article from MediaPost Publications, the reporter notes that the Internet picked up ad dollars as advertisers and marketers continue to realize that a number of their prospects are cruising the Web, and not necessarily watching TV or reading the paper, in their free time.

Internet ad spending rose 17.3% from 2005 to 2006. Expect further growth in ad spending on the Web. And expect to see search engine optimization continue to grow, as some 80+% of those searching for a product or service on the Web use the search engines to find it.

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